Global Content Marketing Strategist

gersonlehrmangroup; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

All U.S. benefits

Job summary

GLG, the world’s leading platform for trusted human expertise, seeks a Content Marketing Strategist to own the global content strategy and architecture across buyer journeys and geographies. Reporting to the VP, Global Marketing, you will drive the content framework that connects GLG’s expertise to client needs throughout the buyer journey.

The ideal candidate is a strategic thinker who thrives in collaboration, shaping narratives and ensuring a unified approach to delivering valuable content

Qualifications

• 4-6 years of content strategy experience in a B2B environment.
• Exceptional writing and editing skills.
• Strong understanding of full-funnel content architecture and how content supports demand generation, nurture, and conversion.
• Collaborative by nature with the interpersonal skills to influence across a global organization.
• Analytical mindset; comfortable using performance data to inform and adjust strategy.
• Familiarity with GEO, AEO, and AI-driven content discovery.
• Bachelor's degree in Marketing, Communications, Journalism, or related field; advanced degree a plus.

Responsibilities

• Develop and own GLG marketing's global content strategy across segments and geographies.
• Establish a content framework anchored in GLG's differentiators and ensure consistency across content types and channels.
• Build and maintain a content calendar integrating campaigns, product launches, and commercial needs.
• Collaborate with Communications, Digital, Product Marketing, and Commercial teams on content needs and localization.
• Translate strategy into execution plans with owners, timelines, and outputs.
• Write and edit content, maintaining clear standards for voice, format, and depth.
• Brief designers and writers to focus on high-impact content needs.
• Measure content performance and optimize distribution across channels and AI-powered experiences.

Skills

Content strategy

B2B marketing

Writing & editing

Analytics

Cross-functional collaboration

AI tools

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

SEO tools

Content management systems

Job description

GLG, the world’s leading platform for trusted human expertise, seeks a Content Marketing Strategist to own the global content strategy and architecture across buyer journeys and geographies. Reporting to the VP, Global Marketing, you will drive the content framework that connects GLG’s expertise to client needs throughout the buyer journey.

The ideal candidate is a strategic thinker who thrives in collaboration, shaping narratives and ensuring a unified approach to delivering valuable content