Growth Marketing Manager — Consulting & Law

GLG; New York (NY); On-site; USD 71,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental & vision

Flexible PTO

401(k) match

Tuition reimbursement

Parental leave

Wellbeing support

Location perks

Job summary

GLG is the world’s leading platform for trusted human expertise. We are seeking a Marketing Manager to drive demand generation for the Consulting & Law segment, partnering with commercial and cross‑functional teams to fuel pipeline and revenue.

You’ll own content, ABM, and GTM planning for launches, analyze campaign performance, and optimize initiatives in a fast-paced global environment.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of progressive B2B marketing experience in professional services, consulting, or business information.
• Experience executing multi-channel demand generation and lifecycle marketing with measurable results.
• Strong analytical skills and ability to translate data into actionable recommendations.
• Excellent written and verbal communication; collaborate with cross-functional partners.
• Experience with mar-tech tools including marketing automation, CRM, ABM, and analytics.
• Proven ability to manage multiple campaigns with attention to detail.
• Comfortable operating in a fast-paced, global environment.

Responsibilities

• Develop demand generation campaigns across email, webinars, events, and digital programs.
• Plan and execute multi-channel campaigns to drive pipeline and lead generation.
• Support full-funnel marketing from lead gen to SQL conversion with proper handoffs.
• Build ABM programs targeting high-priority consulting accounts with strategy and measurement.
• Collaborate with Product Marketing on GTM for new product launches.
• Own content calendar and production of case studies, thought leadership, webinars.
• Monitor KPIs and use data to optimize campaigns.
• Coordinate with Brand and Expert Marketing for segment content.

Skills

B2B marketing

Campaign management

Analytics

Cross-functional collaboration

Martech tools

Multi-channel marketing

Content marketing

Education

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

Tools

Marketing automation

CRM

ABM tools

Analytics solutions

Job description

GLG is the world’s leading platform for trusted human expertise. We are seeking a Marketing Manager to drive demand generation for the Consulting & Law segment, partnering with commercial and cross‑functional teams to fuel pipeline and revenue.

You’ll own content, ABM, and GTM planning for launches, analyze campaign performance, and optimize initiatives in a fast-paced global environment.