Content Marketing Strategist

gersonlehrmangroup; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

All U.S. benefits

Job summary

GLG, the world’s leading platform for trusted human expertise, seeks a Content Marketing Strategist to own the global content strategy and architecture across buyer journeys and geographies. Reporting to the VP, Global Marketing, you will drive the content framework that connects GLG’s expertise to client needs throughout the buyer journey.

The ideal candidate is a strategic thinker who thrives in collaboration, shaping narratives and ensuring a unified approach to delivering valuable content

Qualifications

• 4-6 years of content strategy experience in a B2B environment.
• Exceptional writing and editing skills.
• Strong understanding of full-funnel content architecture and how content supports demand generation, nurture, and conversion.
• Collaborative by nature with the interpersonal skills to influence across a global organization.
• Analytical mindset; comfortable using performance data to inform and adjust strategy.
• Familiarity with GEO, AEO, and AI-driven content discovery.
• Bachelor's degree in Marketing, Communications, Journalism, or related field; advanced degree a plus.

Responsibilities

• Develop and own GLG marketing's global content strategy across segments and geographies.
• Establish a content framework anchored in GLG's differentiators and ensure consistency across content types and channels.
• Build and maintain a content calendar integrating campaigns, product launches, and commercial needs.
• Collaborate with Communications, Digital, Product Marketing, and Commercial teams on content needs and localization.
• Translate strategy into execution plans with owners, timelines, and outputs.
• Write and edit content, maintaining clear standards for voice, format, and depth.
• Brief designers and writers to focus on high-impact content needs.
• Measure content performance and optimize distribution across channels and AI-powered experiences.

Skills

Content strategy

B2B marketing

Writing & editing

Analytics

Cross-functional collaboration

AI tools

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

SEO tools

Content management systems

Job description

GLG is the world's leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world's experts at the forefront of their industries, so clients can gain a strategic edge. Our global teams leverage leading technology and decades of proprietary data to help our clients answer business-critical and complex questions within the industry's most trusted research environment.

At the very moment when buyers are questioning which sources they can rely on, GLG sits at the intersection of trusted human expertise and intelligent technology makes it accessible. For GLG, that creates an extraordinary opportunity. The Content Marketing Strategist is a critical role within GLG's Global Marketing organization, responsible for developing and executing the content strategy that drives demand, builds authority, and advances GLG's brand across all segments and geographies. Reporting to the VP, Global Marketing, this role owns the content architecture that connects GLG's expertise to the needs of its clients throughout the entire buyer journey.

The ideal candidate is a strategic thinker who thrives in collaboration. This role will tell our story with depth and dimension amid the AI-driven evolution of how business decisions get made and how content gets discovered, consumed, and trusted. They will work closely across teams to create a unifying strategy and innovative approach to delivering the most valuable content to our audiences in this moment of transformation.

Key Responsibilities

Content Strategy & Architecture

• Develop and own GLG marketing's global content strategy, mapping content to buyer stages across all client segments, personas, and geographies
• Establish a content framework anchored in GLG's core differentiators and position us at the forefront of how human expertise and technology come together, ensuring these through-lines are consistent and compelling across every content type and channel
• Build and maintain a content calendar that integrates campaign , product launch, and commercial needs
• Collaborate with the Communications team to ensure narratives are aligned with marketing priorities and amplified effectively across owned channels

Planning & Execution

• Develop a n integrated approach to content planning, serving as the connective tissue between Marketing, Communications, Product Marketing, and Commercial teams on content needs, priorities, and gaps ; including localization in global markets
• Create a disciplined approach to content sourcing , determin ing what should be created by GLG writers, when to leverage our robust expert content library , and when to commission directly from GLG expert s
• Partner with the Digital team to shape content for SEO and AI-mediated discovery, ensuring GLG's original expertise is structured and positioned for visibility across search engines and AI-powered experiences
• Translate the content strategy into a clear execution plan with owners, timelines, and defined outputs for each piece of content
• Write and edit content , maintain ing and apply ing clear standards for voice, format, and depth across content types, channels, and funnel stages
• Collaborate with and brief our designers and writers, ensuring their capacity (and yours) is focused on the highest-impact content needs

Measurement and optimization

• Measure content performance and apply those insights to continuously improve the strategy; establish KPIs and report on content's contribution to pipeline and engagement metrics
• Ensure content is optimized for distribution across channels including website, email, LinkedIn, paid media, and sales enablement
• Provide feedback loop to the Expert team to optimize content sourcing and identify new opportunities for expert content

Qualifications & Experience

• 4-6 years of content strategy experience in a B2B environment, with a demonstrated track record of growing into strategic ownership across both planning and execution
• Exceptional writing and editing skills; able to produce and improve content and to set the editorial standard for a team and guide format selection
• Strong understanding of full-funnel content architecture and how content supports demand generation, nurture, and conversion
• Collaborative by nature, with the interpersonal skills to influence without authority across a matrixed global organization
• Analytical mindset; comfortable using performance data to inform and adjust strategy
• Fluid understanding of GEO, AEO, and the evolving content discovery landscape driven by AI-powered search
• Experience in B2B information services, financial /professional services is preferred
• Experience developing content in categories undergoing significant AI-driven disruption is a strong plus
• Demonstrated comfort learning and adopting new AI tools and workflows to scale production and output
• Bachelor's degree in Marketing , Communications, Journalism, or a related field; advanced degree a plus

What We Offer:

Benefits: All U.S.