Global CMS Growth Leader - Marketing Services

Visa; San Francisco (CA); On-site; USD 178,000 - 286,000; Full time

Job summary

Visa is seeking a Director, CMS Practice Lead, Global Marketing Services in San Francisco. You will drive growth of the CMS practice across Visa Commercial Solutions, Visa Direct and Visa Government Solutions, aligning global priorities with regional opportunities and equipping teams with materials and insights to take CMS solutions to market.

You will lead global strategy, enable regional teams, and shape operating plans, revenue forecasts and pipeline reporting while building strong

Qualifications

• 10+ years of work experience with a Bachelor's Degree or 8+ years with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or 3+ years with a PhD
• 12+ years with a Bachelor's Degree or 8-10 years with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years with a PhD (preferred)
• Experience in marketing, commercialization, business development, sales enablement, strategy or a related discipline
• Experience working within payments, financial services, B2B products or another complex global business preferred
• Demonstrated ability to develop and commercialize client-focused solutions, propositions or sales strategies
• Strong commercial and analytical capabilities, with experience using revenue, pipeline and client data to identify opportunities and guide prioritization
• Experience leading cross-functional initiatives across global and regional teams in a highly matrixed organization
• Excellent relationship-management and influencing skills, including the ability to build alignment without direct authority
• Strong executive presence and written and verbal communication skills, including the ability to translate complex concepts into clear recommendations
• Demonstrated ability to manage multiple priorities, establish effective operating structures and drive work forward with purpose and urgency
• People-management experience, with a strong track record of coaching and developing talent
• Proficiency in Microsoft Dynamics, Excel, PowerPoint and Word
• Ability to use current AI tools and resources to improve analysis, productivity and the development of client and seller materials

Responsibilities

• Lead the global strategy and operating agenda for the Marketing Services CMS practice across Visa Commercial Solutions, Visa Direct and Visa Government Solutions
• Partner with regional Marketing Services teams to support delivery against annual CMS revenue and pipeline goals
• Translate CMS product priorities, regional client needs and Marketing Services capabilities into a clear global growth plan
• Contribute to annual operating planning, revenue forecasting and pipeline reporting to monitor CMS health
• Identify client whitespace, lead-generation opportunities and priority markets using CMS data
• Establish clear priorities and operating cadences across global and regional CMS stakeholders
• Partner with CMS product, sales and marketing teams to develop and commercialize scalable Marketing Services solutions
• Assess maturity and market readiness of proposed solutions and prioritize opportunities
• Create and maintain sales plays, playbooks, case studies and materials with client need, solution and seller call to action
• Adapt global propositions to reflect regional market dynamics and needs
• Develop repeatable commercialization approaches across CMS products, segments and markets
• Coordinate rollout of CMS solutions through internal training and forums
• Work with regional teams, Finance and Analytics to monitor CMS revenue and pipeline
• Use client, project and funding data to identify growth opportunities and inform prioritization
• Develop client-level opportunity maps connecting prospects with CMS solutions and sales plays
• Track solution adoption and lead generation to evaluate commercialization effectiveness
• Maintain reporting for senior Marketing Services and CMS stakeholders on performance, opportunities and risks
• Serve as the Global Marketing Services partner for CMS product, sales and marketing stakeholders
• Build relationships across Visa Commercial Solutions, Visa Direct and Visa Government Solutions
• Facilitate forums with regional CMS leads to share priorities and opportunities
• Represent Marketing Services requirements in CMS discussions with visibility into product priorities
• Clarify roles and handoffs across global, product and regional teams

Job description

Visa is seeking a Director, CMS Practice Lead, Global Marketing Services in San Francisco. You will drive growth of the CMS practice across Visa Commercial Solutions, Visa Direct and Visa Government Solutions, aligning global priorities with regional opportunities and equipping teams with materials and insights to take CMS solutions to market.

You will lead global strategy, enable regional teams, and shape operating plans, revenue forecasts and pipeline reporting while building strong