Global Brand Director, Consumer Products — Strategy & Operations

SupportFinity™; San Francisco (CA); Hybrid; USD 178,300 - 285,600; Full time

Job summary

Visa in San Francisco seeks a Marketing Leader for Strategic Initiatives and Operations to drive a unified B2B2C marketing engine across the Global Brand – Consumer Products portfolio. The role partners with executives, regional teams, and cross‑border groups to evolve consumer product propositions and travel calendar strategies.

The position reports to the VP, Global Brand Marketing – Consumer Products and will guide a hybrid work approach in the San Francisco office.

Qualifications

• 10+ years of work experience with a Bachelor's Degree or 8+ years with an Advanced Degree
• PhD holders with at least 3 years of experience
• Experience in global brand strategy or marketing is preferred

Responsibilities

• Set annual and multi‑year marketing plans and business case for multi‑year investments across function to support capital allocations for the Office of CMO and product teams.
• Lead operational strategy to form a central hub for Global Product and Global Business units to orchestrate marketing functions across B2C, B2B, sponsorships, and services.
• Own premium product marketing, e‑commerce marketing, and travel‑led growth marketing; unify strategy, execution, measurement, and partner enablement across Global Product and Regions.
• Coordinate cross‑functional activities and OKR cadence with Affluent Product & Benefits Team, Cross Border BU, and e‑commerce teams.
• Run Executive Steering Committees to ensure transparency, pacing, and resource alignment for enterprise.
• Partner with Insights and Analytics to track KPI and readouts across business units.
• Support cross‑initiative planning, product launch sequencing, and seasonality calendar alignment with benefits amplification.
• Integrate AI into team activities and lead special projects under the VP of Brand Marketing – Consumer Products

Skills

Executive presence

Strategic planning

Cross-functional collaboration

Communication skills

Problem solving

Education

Bachelor's degree

Advanced degree (MBA/JD/MD)

PhD

Job description

Visa in San Francisco seeks a Marketing Leader for Strategic Initiatives and Operations to drive a unified B2B2C marketing engine across the Global Brand – Consumer Products portfolio. The role partners with executives, regional teams, and cross‑border groups to evolve consumer product propositions and travel calendar strategies.

The position reports to the VP, Global Brand Marketing – Consumer Products and will guide a hybrid work approach in the San Francisco office.