Senior Masterbrand Creative Lead

Mattel, Inc.and Subsidiaries; El Segundo (CA); On-site; USD 148,000 - 183,000; Full time

Job summary

Mattel, Inc. in El Segundo seeks a Senior Manager, Creative to shape how the Mattel Masterbrand shows up globally. This highly conceptual and hands‑on leadership role blends brand strategy with craft, from big ideas to on‑set production.

You will drive cohesion across campaigns, digital, events, packaging, and experiences, partnering with cross‑functional teams to elevate the brand. You will mentor creative talent, direct agencies and production partners, and present work to senior leadership,

Qualifications

• Translate strategy and consumer insight into simple, powerful ideas.
• Strong typography, composition, visual systems and craft.
• Build a distinctive global brand with flexibility for evolution.
• Lead and mentor creative teams and external agencies.
• Explain ideas clearly to senior leadership and stakeholders.

Responsibilities

• Define and evolve the Mattel Masterbrand across global touchpoints.
• Lead breakthrough, idea-led creative that builds awareness and affinity.
• Translate brand strategy into visual storytelling and brand experiences.
• Develop and scale Mattel's visual identity system and principles.
• Lead work across campaigns, social, digital, content, events, retail and packaging.
• Present and advocate for work to cross-functional partners and leadership.

Skills

Conceptual creative thinker

Exceptional design sensibility

Brand builder

Hands-on creative leader

Integrated thinker

Culture-forward

Multi-brand storyteller

Collaborative leader

Agency-savvy

Compelling communicator

Creative problem solver

Job description

Mattel, Inc. in El Segundo seeks a Senior Manager, Creative to shape how the Mattel Masterbrand shows up globally. This highly conceptual and hands‑on leadership role blends brand strategy with craft, from big ideas to on‑set production.

You will drive cohesion across campaigns, digital, events, packaging, and experiences, partnering with cross‑functional teams to elevate the brand. You will mentor creative talent, direct agencies and production partners, and present work to senior leadership,