Global Campaign Marketing Specialist

Forward Air Corp.; Coppell (TX); Presencial; USD 70.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401(k) retirement savings program

Paid time off

Descripción de la vacante

Forward Air Corp. is seeking a Marketing Campaign Specialist to own end-to-end global marketing campaigns.

You will drive paid search, paid social, email, content, and landing pages while measuring ROI and optimizing performance. In this role, you’ll work closely with Sales, Operations, and Marketing leadership to translate priorities into demand generation programs, manage budgets, and continuously improve results across multiple brands and regions.

Formación

• Education: Undergraduate degree in Marketing, Business, Communications, or a related field.
• Certification/Licensure: Google Ads and/or LinkedIn Marketing certifications preferred.
• Experience: 5+ years of experience managing paid search and paid social campaigns, preferably in a B2B environment.
• Hands-on experience building, launching, and optimizing Google Ads Search campaigns.
• Experience using LinkedIn Campaign Manager for audience targeting and Lead Gen Forms.
• Experience publishing and managing website content within WordPress or similar CMS.
• Experience utilizing marketing automation platforms such as Marketo, HubSpot, Unbounce.
• Working knowledge of email marketing, nurture programs, lifecycle campaigns, and customer journey orchestration.
• Strong analytical skills with ability to interpret campaign data and derive insights.
• Excellent written and verbal communication skills and cross-functional collaboration.

Responsabilidades

• Develop, launch, and optimize integrated marketing campaigns supporting acquisition, lead generation, and revenue growth.
• Create and manage Google Search campaigns with keyword strategy and ad copy development.
• Build and optimize LinkedIn campaigns including Lead Gen Forms and audience targeting.
• Execute full-funnel marketing programs across paid media, email, content, and landing pages.
• Develop assets like landing pages, case studies, emails, and digital ads.
• Configure and maintain campaign tracking, conversion measurement, and CRM attribution.
• Monitor and optimize performance via bids, audiences, keywords, and creative assets.
• Manage campaign budgets, forecast spend, and provide ROI analysis.
• Maintain dashboards and report spend, leads, conversions, and revenue impact.
• Collaborate with sales, operations, and regional teams to align campaigns with market needs.
• Translate learnings into improved targeting and messaging strategies.
• Present recommendations and performance insights to leadership for growth.
• Support global campaign execution across Forward Air and Omni Logistics brands.

Conocimientos

Campaign management

Paid search

Paid social

Google Ads

LinkedIn Marketing

Email marketing

Salesforce CRM

Analytics

Educación

Bachelor's degree in Marketing or related field

Herramientas

WordPress

Marketo

HubSpot

Unbounce

Descripción del empleo

Forward Air Corp. is seeking a Marketing Campaign Specialist to own end-to-end global marketing campaigns.

You will drive paid search, paid social, email, content, and landing pages while measuring ROI and optimizing performance. In this role, you’ll work closely with Sales, Operations, and Marketing leadership to translate priorities into demand generation programs, manage budgets, and continuously improve results across multiple brands and regions.