Marketing Specialist - Campaigns

Forward Air Corp.; Coppell (TX); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement savings program

Paid time off

Job summary

Forward Air Corp. is seeking a Marketing Campaign Specialist to own end-to-end global marketing campaigns.

You will drive paid search, paid social, email, content, and landing pages while measuring ROI and optimizing performance. In this role, you’ll work closely with Sales, Operations, and Marketing leadership to translate priorities into demand generation programs, manage budgets, and continuously improve results across multiple brands and regions.

Qualifications

• Education: Undergraduate degree in Marketing, Business, Communications, or a related field.
• Certification/Licensure: Google Ads and/or LinkedIn Marketing certifications preferred.
• Experience: 5+ years of experience managing paid search and paid social campaigns, preferably in a B2B environment.
• Hands-on experience building, launching, and optimizing Google Ads Search campaigns.
• Experience using LinkedIn Campaign Manager for audience targeting and Lead Gen Forms.
• Experience publishing and managing website content within WordPress or similar CMS.
• Experience utilizing marketing automation platforms such as Marketo, HubSpot, Unbounce.
• Working knowledge of email marketing, nurture programs, lifecycle campaigns, and customer journey orchestration.
• Strong analytical skills with ability to interpret campaign data and derive insights.
• Excellent written and verbal communication skills and cross-functional collaboration.

Responsibilities

• Develop, launch, and optimize integrated marketing campaigns supporting acquisition, lead generation, and revenue growth.
• Create and manage Google Search campaigns with keyword strategy and ad copy development.
• Build and optimize LinkedIn campaigns including Lead Gen Forms and audience targeting.
• Execute full-funnel marketing programs across paid media, email, content, and landing pages.
• Develop assets like landing pages, case studies, emails, and digital ads.
• Configure and maintain campaign tracking, conversion measurement, and CRM attribution.
• Monitor and optimize performance via bids, audiences, keywords, and creative assets.
• Manage campaign budgets, forecast spend, and provide ROI analysis.
• Maintain dashboards and report spend, leads, conversions, and revenue impact.
• Collaborate with sales, operations, and regional teams to align campaigns with market needs.
• Translate learnings into improved targeting and messaging strategies.
• Present recommendations and performance insights to leadership for growth.
• Support global campaign execution across Forward Air and Omni Logistics brands.

Skills

Campaign management

Paid search

Paid social

Google Ads

LinkedIn Marketing

Email marketing

Salesforce CRM

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Marketo

HubSpot

Unbounce

Job description

• Locations 3200 OLYMPUS BOULEVARD, Dallas, TX, 75019, US
• Job Category Corporate: Individual Contributors
• Job Category Marketing and Communications
• Job Function Marketing

Job Description

The Marketing Campaign Specialist is responsible for developing, launching, optimizing, and measuring integrated global marketing campaigns that drive qualified pipeline growth and revenue. They own end-to-end campaign execution, including paid search, paid social, content development, email marketing and journeys, landing pages, and performance reporting (CTR, conversion rates, ROI, etc.). Working closely with Sales, Operations, and Marketing leaders, the they translate business priorities and customer insights into highly effective demand generation programs. The position is accountable for managing paid media investments, analyzing campaign performance, and continuously improving results through testing and optimization. They work on a lean, global, multi-brand team where campaigns go live quickly and results are reviewed weekly. This is a high-ownership role for a proactive professional that likes owning the build and the outcome.

Responsibilities

• Develop, launch, and optimize integrated marketing campaigns that support customer acquisition, lead generation, and revenue growth across multiple industry verticals.
• Create and manage Google Search campaigns, including keyword strategy, ad copy development, ad extensions, audience targeting, and landing page alignment.
• Build, execute, and optimize LinkedIn campaigns, including audience development, Lead Gen Forms, creative testing, and campaign performance analysis.
• Execute full-funnel marketing programs across paid media, email marketing, website content, landing pages, and other digital channels.
• Develop campaign assets including landing pages, website content, case studies, industry insights, email nurture campaigns, and digital advertising content.
• Configure and maintain campaign tracking, conversion measurement, and lead capture processes to ensure accurate reporting and CRM attribution.
• Monitor and optimize campaign performance through ongoing management of bids, audiences, keywords, content, creative assets, and conversion paths.
• Manage paid media budgets, including forecasting, pacing, performance analysis, and recommendations for budget reallocations when appropriate.
• Maintain campaign reporting dashboards and provide regular updates on spend, lead generation, qualified leads, conversion rates, campaign ROI, and revenue impact.
• Collaborate with sales, operations, subject matter experts, leadership, and regional marketing teams to capture market insights, customer needs, and campaign feedback.
• Translate campaign learnings, customer insights, and stakeholder feedback into improved targeting strategies, messaging frameworks, and content briefs.
• Present recommendations and performance insights to marketing and sales leadership, identifying opportunities for continuous improvement and growth.
• Support global campaign execution across both Forward Air and Omni Logistics brands while aligning with regional priorities and business objectives.
• All other duties as assigned to meet evolving business needs.

Qualifications

• Education: Undergraduate degree in Marketing, Business, Communications, or a related fiel from an accredited college or university required.
• Certification/Licensure: Google Ads and/or LinkedIn Marketing certifications preferred.
• Experience: 5+ years of experience managing paid search and paid social campaigns, preferably within a B2B environment with complex or long sales cycles.
• Hands-on experience building, launching, and optimizing Google Ads Search campaigns from strategy through execution and reporting.
• Experience using LinkedIn Campaign Manager, including audience targeting, Lead Gen Forms, campaign optimization, and performance measurement.
• Experience publishing and managing website content within WordPress or similar content management systems.
• Experience utilizing marketing automation and campaign platforms such as Marketo, HubSpot, Unbounce, or comparable technologies.
• Working knowledge of email marketing, nurture programs, lifecycle campaigns, and customer journey orchestration.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and convert insights into actionable business recommendations.
• Excellent written and verbal communication skills, with the ability to effectively partner with sales, operations, leadership, subject matter experts, and regional marketing teams.
• Experience with Salesforce CRM, lead source tracking, closed-loop reporting, account-based marketing platforms, or intent-data solutions is preferred.
• Demonstrated ability to manage campaign budgets, forecast spend, explain variances, and maximize marketing return on investment.
• Demonstrated discretion and confidentiality in handling and protecting sensitive information.
• Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.)
• Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events.

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WHAT WE OFFER

• Compensation: Competitive base pay based on experience, industry/geographic benchmarks and internal equity. Some positions may be eligible for incentive pay programs and/or equity-based incentives. Pay ranges published on job boards are not provided nor verified by the Company.
• Health: Medical and Pharmacy insurance; Health Savings Account (HSA); Vision; Dental; Life and Disability; Critical Illness; Accident Indemnity; Hospital Indemnity; On-demand telehealth via Teladoc; Employee Assistance Program (counseling and financial/lifestyle coaching).
• Wealth: 401(k) retirement savings plan with employer match; Employee stock purchase program; Flexible Spending Account (FSA); Commuter Benefits; LegalEASE legal coverage.
• Time: 7 paid holidays and generous Paid Time Off (PTO) tiers ranging from 10–25 days annually.
• Culture: A collaborative, transformation-driven, solutions-first environment full of "can do" attitude and "will do" work ethic.

ADDITIONAL INFORMATION

• Agencies: The Company does not accept unsolicited outreach from third parties. Absent an agreement signed by internal Talent Acquisition and Procurement, and a documented request from Talent Acquisition to submit candidates for a specified requisition, we will not approve payments to any third party.
• Work Authorization: Within the United States, the Company is an E-Verify employer. Unless otherwise indicated, U.S.-based workers must be legally authorized to work in the U.S. without sponsorship, including but not limited to F-1, H-1, H-2, L, J, and TN visas, etc.
• Diversity, Equity and Inclusion (DEI): The Company is proud to be an equal opportunity employer . Applicants will be considered without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status.
• Reasonable Accommodations: Physical/mental requirements are listed only to identify where potential accommodations may be needed, not as qualification standards. In compliance with applicable laws and regulations (including ADA, ADEA, and FMLA), accommodations may be available to qualified individuals unable to perform essential duties without them. Additional requirements may apply to meet legal, regulatory, and Company standards.
• Recruitment Fraud: We will only contact you from @forwardair.com or @omnilogistics.com emails (system messages may come from @workflow.email.us-phoenix-1.ocs.oraclecloud.com). If reached via Indeed or LinkedIn, verify recruiters by reviewing their LinkedIn profiles. We will never request sensitive personal information outside secure systems, nor ask for purchases. Report suspected scams to the Federal Trade Commission and your state Attorney General .