Global Brand Voice & Creative Lead

The Institute of Internal Auditors; Orlando (FL); Hybrid; USD 120,000 - 170,000; Full time

Job summary

The Institute of Internal Auditors (IIA) is seeking a Senior Manager, Global Brand Voice & Creative to lead the development and execution of our global brand voice, messaging strategy, and creative content across digital and traditional marketing channels.

This hands-on leadership role requires exceptional writing, storytelling, and strategic thinking to translate complex concepts into clear, engaging messaging.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 8+ years of progressive experience in copywriting, brand voice, editorial direction, content design, or creative leadership with hands-on writing responsibilities.
• Strong portfolio demonstrating original writing, brand storytelling, digital marketing content, UX writing, and demand-generation campaigns.
• Proven experience developing and managing brand voice guidelines, messaging frameworks, and editorial standards.
• Hands-on experience creating lifecycle marketing campaigns, personalized email journeys, lead-generation content, landing pages, nurture campaigns, and ABM communications.
• Experience developing content across websites, social media, paid digital advertising, email, search, video, and integrated marketing channels.
• Strong understanding of audience segmentation, customer journeys, conversion optimization, content testing, and marketing performance.
• Exceptional writing, editing, communication, storytelling, and presentation skills.
• Experience leading multidisciplinary creative teams and managing agency or freelance partners.
• Strong project management, stakeholder collaboration, and organizational skills.

Responsibilities

• Develop and maintain The IIA's global brand voice, messaging architecture, editorial guidelines, and tone-of-voice standards.
• Write, edit, and oversee high-impact content, including brand narratives, marketing campaigns, executive communications, website copy, and digital experiences.
• Translate complex professional and technical information into clear, compelling, audience-focused messaging.
• Establish brand voice guidelines, templates, and training to ensure consistent communication across teams and external partners.
• Provide creative and editorial direction for major brand and marketing initiatives.
• Lead messaging across the customer journey, including awareness, acquisition, lead nurturing, conversion, onboarding, retention, and advocacy.
• Develop personalized email campaigns, automated nurture journeys, landing pages, lead-generation content, and ABM communications.
• Partner with Marketing, Digital, Membership, Learning, Certification, and Sales teams to align messaging with audience needs and business objectives.
• Apply UX writing and content design principles to improve website experiences, customer journeys, and conversion opportunities.
• Use audience insights, campaign analytics, and testing to optimize messaging and engagement.
• Guide brand voice and content across social media, paid advertising, websites, email, search, video, and integrated marketing campaigns.
• Develop creative concepts, messaging frameworks, campaign briefs, and calls to action that support engagement and conversion.
• Ensure content reflects brand standards, accessibility best practices, SEO principles, and audience expectations.
• Collaborate with channel owners to evaluate content performance and improve campaign effectiveness.
• Lead, mentor, and develop a multidisciplinary creative team, including writers, designers, and production professionals.
• Manage agency and freelance partnerships, creative workflows, content reviews, and project priorities.
• Establish quality standards and processes that support efficient, consistent creative execution.
• Partner with senior leadership to strengthen brand positioning, creative strategy, and messaging effectiveness.
• Present creative recommendations, brand initiatives, and performance insights to executive stakeholders.

Skills

Brand voice development

Copywriting

Editorial direction

Content design

Creative leadership

Portfolio of writing

Lifecycle marketing

Cross-functional collaboration

Executive communications

Education

Bachelor's degree in Marketing, Communications, English, Journalism or related field

Tools

Marketo

HubSpot

Salesforce Marketing Cloud

CMS

Job description

The Institute of Internal Auditors (IIA) is seeking a Senior Manager, Global Brand Voice & Creative to lead the development and execution of our global brand voice, messaging strategy, and creative content across digital and traditional marketing channels.

This hands-on leadership role requires exceptional writing, storytelling, and strategic thinking to translate complex concepts into clear, engaging messaging.