Senior Brand & Creative Strategy Lead

ICF; Washington (District of Columbia); Remote; USD 119,000 - 202,000; Full time

Benefits offered by this job

Job summary

ICF is seeking a Creative & Brand Strategist to shape strategic direction across brands, campaigns, and digital experiences. You will partner with researchers, consultants, and account teams to uncover drivers of decisions and define what should happen next.

This senior role leads multidisciplinary teams, translating insights into actionable strategies that move people to action. You will influence executive stakeholders, ensure strategy aligns with business goals, and create narratives that

Qualifications

• Significant experience in brand strategy, communications planning, creative strategy, customer experience, or related disciplines.
• Proven track record leading strategic work across multidisciplinary engagements with cross-functional teams.
• Experience developing positioning, messaging architectures, audience personas, narrative frameworks, and briefs.

Responsibilities

• Lead strategic direction across brands, campaigns, experiences, and integrated initiatives.
• Translate research, data, and audience understanding into actionable insights and recommendations.
• Develop positioning, messaging, platforms and campaign strategies.
• Partner with research, analytics and account teams to unlock audience drivers and segmentation.
• Create clear briefs that drive creative and experience design work.
• Facilitate workshops and executive alignment sessions.

Skills

Brand strategy

Communications planning

Creative strategy

Customer experience

Consulting

Executive alignment

Education

Bachelor’s degree in marketing or related

Tools

AI tools

Research methods

Job description

ICF is seeking a Creative & Brand Strategist to shape strategic direction across brands, campaigns, and digital experiences. You will partner with researchers, consultants, and account teams to uncover drivers of decisions and define what should happen next.

This senior role leads multidisciplinary teams, translating insights into actionable strategies that move people to action. You will influence executive stakeholders, ensure strategy aligns with business goals, and create narratives that