Manager, Brand Marketing

McDonald's; Chicago (IL); On-site; USD 116,000 - 145,000; Full time

Benefits offered by this job

Bonus Eligible

Long-Term Incentive

Benefits Eligible

Job summary

McDonald’s in Chicago is seeking a Manager, Brand Strategy (Family) to bring global Family strategy to life through integrated planning, asset development, and market-ready execution.

You will lead IMC for global Family campaigns, coordinate with Partnerships, markets and agencies, and ensure on-brand, timely deliverables. A strong background in brand strategy and cross-functional collaboration is essential.

Qualifications

• Experience in brand strategy, integrated marketing, and/or campaign development.
• Ability to build integrated plans and translate strategy into campaign guidance.
• Curious and comfortable with conceptual thinking.
• Able to coordinate multiple stakeholders (markets, agencies and cross-functional partners) and keep projects moving.
• Detail-oriented with strong project management skills and a high bar for quality.

Responsibilities

• Support development of the global Family strategy and campaigns.
• Lead integrated marketing communications (IMC) for global Family campaigns.
• Produce and coordinate core global campaign assets with internal teams and agencies.
• Manage partner relationships through campaign development—driving alignment and market needs.
• Contribute to strategic projects and synthesize feedback into clear next steps.
• Ensure timelines and deliverables are on time and on brand across markets.

Skills

Brand strategy

Integrated marketing

Campaign development

Project management

Communication

Job description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range ofoutstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range ofoutstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

Duties

The Manager, Brand Strategy (Family) will help bring global Family strategy to life through strong integrated planning, asset development, and market-ready execution. This role partners closely with the Partnerships team and supports the Director and Senior Manager on priority initiatives—ensuring campaigns are cohesive, on-brief and built for markets to leverage effectively.

Support the new Family Strategy and Future of Play

Lead development of the integrated marketing communications (IMC) approach for global Family campaigns, helping connect channel roles, messaging and assets into one cohesive plan.

Produce and coordinate core global campaign assets, partnering with internal teams and agencies to ensure deliverables are on time, on brand and easy for markets to adopt.

Work closely with the Partnerships team to manage partner relationships through campaign development—driving alignment, surfacing opportunities, and ensuring partner needs are reflected in plans.

Support the Director and Senior Manager on key strategic projects (e.g., Family hospitality, McCafé implementation and other priority initiatives), contributing to analysis, briefs, recommendations and market updates.

Bring rigor to the process by managing timelines, inputs and decision points, and by synthesizing feedback into clear next steps that keep teams moving.

Qualifications

You have experience in brand strategy, integrated marketing, and/or campaign development,

You can build integrated plans and translate strategy into clear campaign guidance and assets that teams can use.

You are curious and is comfortable with conceptual thinking.

You’re comfortable coordinating multiple stakeholders (markets, agencies and cross-functional partners) and keeping projects moving against timelines.

You’re detail-oriented and organized, with strong project management skills and a high bar for quality.

You bring strong communication skills—able to write clear briefs, synthesize feedback, and create simple narratives.

Core Competencies

• IMC planning and campaign integration
• Asset development
• Cross-functional collaboration (Partnerships, markets, agencies)
• Project management and operational excellence
• Clear writing, briefing and stakeholder communication
• Problem solving and follow-through

Compensation

• Bonus Eligible: Yes
• Long - Term Incentive: Yes
• Benefits Eligible: Yes

Salary Range

The expected salary range for this role is$115,872.00 -$144,840.00per year
The above represents the expectedsalaryrange for this job requisition. Ultimately, in determining yourpay, we may also consider your experience, and other job-related factors.

Benefits eligible

This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance; a 401(k) plan; adoption assistance program; educational assistance program; flexible ways of working; and time off policies (including sick leave, parental leave, and vacation/PTO). McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [e-mail]. Reasonable accommodations will be determined on a case-by-case basis. McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment.

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