Global Brand Strategy Leader

RSM US LLP; Atlanta (GA); On-site; USD 223,000 - 422,000; Full time

Job summary

RSM US LLP seeks a visionary Managing Director of Brand Strategy to define and steward the firm's global brand. This leader reports to the Chief Marketing Officer and partners across Marketing, Communications, HR, Sales, and Analytics to shape brand across audiences, channels, and regions.

The role requires balancing global standards with regional flexibility, guiding partnerships, talent branding, and agency relationships while driving measurable brand outcomes worldwide.

Qualifications

• 15+ years of experience in brand strategy and marketing leadership within complex organizations.
• Proven track record evolving an enterprise brand platform across regions and channels.
• Experience aligning global standards with regional priorities and flexibility.
• Ability to influence across functions without direct authority.

Responsibilities

• Lead global enterprise brand strategy and platform development.
• Align enterprise direction with regional needs and markets.
• Integrate brand across marketing, communications, and campaigns.
• Drive brand activation, partnerships, and sponsorships.
• Advance the talent brand with HR and recruitment teams.
• Guide agency relationships and translate strategy into creative output.
• Measure brand performance with analytics, growth and marketing leaders.
• Lead through influence across federated, global organizations.

Skills

Brand strategy

Marketing leadership

Stakeholder management

Agency management

Partnerships

Talent branding

Executive communication

Education

Bachelor's degree

Master's preferred

Job description

RSM US LLP seeks a visionary Managing Director of Brand Strategy to define and steward the firm's global brand. This leader reports to the Chief Marketing Officer and partners across Marketing, Communications, HR, Sales, and Analytics to shape brand across audiences, channels, and regions.

The role requires balancing global standards with regional flexibility, guiding partnerships, talent branding, and agency relationships while driving measurable brand outcomes worldwide.