Integrated Marketing Manager — Growth & Brand Strategy

Crown; New Bremen (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

Crown Equipment Corporation in New Bremen, OH, is seeking a Marketing Manager to lead integrated marketing strategies for The Goods. You will drive traffic in-store and online, collaborate across teams, and manage external partnerships to deliver compelling campaigns.

The role requires 5–7 years marketing experience, a Bachelor's in Marketing or Communications, on-site work, and occasional travel. You will own KPIs, budgets, and the customer experience across brand websites while guiding

Qualifications

• Bachelor’s degree in Marketing or Communications with 5–7 years related experience.
• Non-degree candidates may apply with 6+ years of related experience and a high school diploma.
• Occasional travel up to 5%

Responsibilities

• Create and implement an integrated on-brand marketing strategy to drive traffic.
• Evaluate market opportunities and provide reach recommendations.
• Collaborate with Marketing and external resources to create campaigns and assets.
• Lead online customer strategy for the buying experience.
• Serve as primary contact for external stakeholders and community engagement.
• Establish marketing KPIs and report on program success.
• Develop and manage marketing budget for The Goods.
• Lead brand websites strategy to optimize user experience.
• Support recruiting marketing needs.
• Oversee projects with timelines and budgets.
• Ensure projects are delivered on time and within budget.

Skills

Written communication

Verbal communication

Organizational skills

Interpersonal skills

Budget management

People management

MS Office Suite

Hiring and training

Education

Bachelor's degree in Marketing or Communications

High school diploma or GED with 6+ years experience

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Crown Equipment Corporation in New Bremen, OH, is seeking a Marketing Manager to lead integrated marketing strategies for The Goods. You will drive traffic in-store and online, collaborate across teams, and manage external partnerships to deliver compelling campaigns.

The role requires 5–7 years marketing experience, a Bachelor's in Marketing or Communications, on-site work, and occasional travel. You will own KPIs, budgets, and the customer experience across brand websites while guiding