Brand Marketing Manager, Content & Campaigns

S&P Global; Houston (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

S&P Global Energy is seeking a Brand Marketing professional to lead integrated campaigns that align with strategic priorities and growth opportunities. You will transform thought leadership and market insights into compelling content and coordinate activation across multiple teams and external partners.

You will also manage timelines, assets, and workflows while leveraging AI tools to improve efficiency, personalization, and campaign performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field with 3–5 years of brand/ content/ campaign experience.
• Experience planning and executing integrated B2B campaigns across multiple channels.
• Strong copywriting, editing, messaging, and storytelling for audience-focused content.
• Strong project management and collaboration in a matrix environment.
• Experience in energy/commodities or professional services preferred.
• Knowledge of SEO, social media, paid media, content distribution, and measurement.
• Experience using AI tools and marketing platforms such as Salesforce, Marketo, Adobe Experience Manager, or Adobe Analytics.

Responsibilities

• Plan and execute integrated brand marketing campaigns aligned with strategic priorities, audience needs, and growth opportunities.
• Transform thought leadership, market intelligence, and expert perspectives into compelling concepts, content, and stories.
• Coordinate campaign and content activation across Brand Marketing, Digital Marketing, Product Marketing, Communications, Editorial, Events, Commercial teams, and external partners.
• Manage editorial calendars, campaign timelines, content workflows, asset development, stakeholder alignment, and launch readiness across channels.
• Use AI tools and emerging technologies to improve content creation, personalisation, campaign execution, scalability, and workflow efficiency.
• Monitor campaign and content performance, identify optimization opportunities, and develop actionable recommendations to improve awareness and engagement.

Skills

Brand marketing

Content marketing

Integrated marketing

Campaign management

Copywriting

Editing

Storytelling

Project management

Collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Marketo

Adobe Experience Manager

Adobe Analytics

AI tooling (Copilot, ChatGPT)

Job description

About the Role

Grade Level (for internal use): 10

The Team:

The Brand Marketing team advances S&P Global Energy's leadership in global energy markets through impactful campaigns that build awareness, strengthen market preference, and support business growth. The team brings together our brands, expertise, insights, and thought leadership to create consistent and engaging customer experiences across multiple channels.

Responsibilities and Impact

• Plan and execute integrated brand marketing campaigns aligned with strategic business priorities, audience needs, and growth opportunities.
• Transform thought leadership, market intelligence, and expert perspectives into compelling campaign concepts, content, and audience-focused stories.
• Coordinate campaign and content activation across Brand Marketing, Digital Marketing, Product Marketing, Communications, Editorial, Events, Commercial teams, and external partners.
• Manage editorial calendars, campaign timelines, content workflows, asset development, stakeholder alignment, and launch readiness across multiple channels.
• Use AI tools and emerging technologies to improve content creation, personalization, campaign execution, scalability, and workflow efficiency.
• Monitor campaign and content performance, identify optimization opportunities, and develop actionable recommendations that improve awareness, engagement, and marketing effectiveness.

Compensation/Benefits Information

S&P Global states that the anticipated base salary range for this position is $60,000 to $90,000. Final base salary for this role will be based on the individual's geographic location, as well as experience level, skill set, training, licenses, and certifications.

In addition to base compensation, this role is eligible for an annual incentive plan.

This role is eligible to receive additional S&P Global benefits.

For more information on the benefits we provide to our employees.

What We're Looking For

Basic Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, with 3-5 years of experience in brand marketing, content marketing, integrated marketing, campaign management, communications, or a related discipline.
• Proven experience planning and executing integrated B2B marketing campaigns across multiple channels, including managing activation from planning through performance measurement.
• Strong copywriting, editing, messaging, and storytelling skills, with the ability to translate complex thought leadership and market insights into compelling, audience-focused content.
• Strong project management and collaboration skills, with experience coordinating multiple projects, stakeholders, and priorities in a matrixed environment.

Additional Preferred Qualifications

• Experience in the energy, commodities, financial information, technology, or professional services sectors.
• Experience supporting large-scale brand, thought leadership, demand-generation, executive communications, influencer, or advocacy programs.
• Working knowledge of SEO, social media, paid media, content distribution, multimedia storytelling, and campaign performance measurement.
• Experience using AI tools and marketing technology platforms such as Microsoft Copilot, ChatGPT, Gemini, Salesforce, Marketo, Adobe Experience Manager, Adobe Analytics, or similar tools.

Right to Work Requirements

This role is limited to persons with indefinite right to work in the United States.

About S&P Global Energy

At S&P Global Energy, our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long-term, sustainable value. Our four core capabilities are: Platts for news and pricing; CERA for research and advisory; Horizons for energy expansion and sustainability solutions; and Events for industry collaboration.

S&P Global Energy is a division of S&P Global (NYSE: SPGI). S&P Global enables businesses, governments, and individuals with trusted data, expertise, and technology to make decisions with conviction. We are Advancing Essential Intelligence through world-leading benchmarks, data, and insights that customers need in order to plan confidently, act decisively, and thrive economically in a rapidly changing global landscape. Learn more at www.spglobal.com/energy .

What's In It For You?

Our Mission

Advancing Essential Intelligence.

Our People

We're more than 35,000 strong worldwide-so we’re able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live through...We are committed to a more equitable future an