Senior Brand Marketing Director, Global Growth

Timberland; Stratham (NH); On-site; USD 201,000 - 251,000; Full time

Job summary

Timberland is seeking a Sr. Director, Brand Marketing to lead global cross-functional brand strategies and plans.

You will drive consumer insights, brand storytelling, and an always-on marketing approach across digital and social channels, working with product and design teams to shape seasonal campaigns and GTM plans. You will report to the CMO and partner with regional teams to build globally aligned brand stories and consumer journeys, leveraging data and culture to elevate the Timberland

Qualifications

• 10 to 12 years of experience and professional achievements.
• At least five years of people leadership experience.
• Experience in multi-channel, digital, social, integrated brand marketing and go-to-market strategy.
• Experience in data-driven and consumer-insights-driven marketing and modeling.
• Cultural connectivity to art, music, action sports, and/or street culture is a plus.

Responsibilities

• Plan and develop Timberland’s global cross-functional brand strategies and plans.
• Lead cross-functional teams to deliver integrated consumer journeys.
• Drive always-on and reactive marketing, including social and digital channels.
• Build seasonal integrated plans and consumer journeys across the brand.
• Collaborate with product, design, and regional teams to create GTM plans.

Skills

Brand marketing

Leadership

Cross-functional

Digital marketing

Consumer insights

Communication

Product marketing

GTM planning

PowerPoint

Tools

PowerPoint

Keynote

Excel

Databases

Word processing

Job description

Timberland is seeking a Sr. Director, Brand Marketing to lead global cross-functional brand strategies and plans.

You will drive consumer insights, brand storytelling, and an always-on marketing approach across digital and social channels, working with product and design teams to shape seasonal campaigns and GTM plans. You will report to the CMO and partner with regional teams to build globally aligned brand stories and consumer journeys, leveraging data and culture to elevate the Timberland