Market Strategy & Growth Manager

Newell Brands; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Newell Brands is seeking a Market Development & Planning Manager for Elmer’s in Atlanta. You will help translate market insights into high-level sales strategies, partner with sales teams, and drive growth for the segment and retailers.

The role requires 5+ years in market planning or brand management, strong financial acumen, and advanced knowledge of US retail. Travel up to 15% is expected.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years in market planning, brand management, or related roles.
• Experience with a CPG or durable company is a plus.
• Advanced US retail customer knowledge.
• Experience working with syndicated POS and Panel data.
• Proven ability to partner with multiple teams in a matrixed organization to achieve results.
• Strong business acumen with the ability to influence different key players within an organization.
• Ability to travel 15% of the time.

Responsibilities

• Execute the Segment’s 3-year Strategy and Annual Brand Plans.
• Develop Category Playbooks and tactics (DSMP expectations).
• Prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.
• Identify new business opportunities and aligns resources to capture incremental opportunities.
• Support monthly S&OP Demand Review and improve forecast accuracy.
• Collaborate with Brand Marketing & Finance on price & promotion strategy.

Skills

Financial acumen

Brand management

Syndicated data

Storytelling

Presentation

Travel 15%

Education

Bachelor's degree in marketing, business, or related field

Job description

Newell Brands is seeking a Market Development & Planning Manager for Elmer’s in Atlanta. You will help translate market insights into high-level sales strategies, partner with sales teams, and drive growth for the segment and retailers.

The role requires 5+ years in market planning or brand management, strong financial acumen, and advanced knowledge of US retail. Travel up to 15% is expected.