Global Brand & GTM Lead — Live Game Launch

Riot Games; Los Angeles (CA); On-site; USD 119,000 - 167,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Parental leave

401k with company match

Open PTO

Flexible work schedules

Job summary

Riot Games in Los Angeles is seeking a Brand Manager for an undisclosed R&D game to introduce a brand-new product to players for the first time. You will be an early pioneer, shaping how the product shows up in the world and how the brand and live service evolve over time.

You will own the go-to-market strategy and cross-functional campaigns, partnering with Product, Publishing, Creative, Production, and Analytics to coordinate launch sequencing, player experiences, and performance evaluation.

Qualifications

• 4+ years of brand management, product marketing, or equivalent roles.
• Experience delivering integrated go-to-market campaigns from strategy through execution.
• Strong cross-functional leadership with the ability to align multiple teams.
• Excellent organizational and project management abilities.
• Proven execution skills and ability to move work forward with clarity and momentum.
• Experience on live-service products or ongoing content-driven marketing programs.
• Excellent written and verbal communication, with the ability to present plans and briefs.
• Passion for games and empathy for players.

Responsibilities

• Deliver against global go-to-market strategy and translate experiences into actionable plans.
• Lead cross-functional campaigns end-to-end from objectives to post-launch evaluation.
• Partner with Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams.
• Own development and execution of core go-to-market tactics and launch sequencing.
• Oversee end-to-end development of marquee moments with external vendors and agencies.
• Maintain campaign roadmaps, timelines, trackers, and status updates.
• Ensure campaigns are on time, on brief, and on budget; identify risks and dependencies.
• Support scalable campaign frameworks and evolve the publishing playbook.
• Collaborate with Analytics and Insights to evaluate performance and apply learnings.

Skills

Brand management

Product marketing

Cross-functional leadership

Project management

Execution discipline

Communication

Live-service campaigns

Go-to-market strategy

Job description

Riot Games in Los Angeles is seeking a Brand Manager for an undisclosed R&D game to introduce a brand-new product to players for the first time. You will be an early pioneer, shaping how the product shows up in the world and how the brand and live service evolve over time.

You will own the go-to-market strategy and cross-functional campaigns, partnering with Product, Publishing, Creative, Production, and Analytics to coordinate launch sequencing, player experiences, and performance evaluation.