Brand Manager - Unpublished R&D Product

Riot Games; Los Angeles (CA); Presencial; USD 119.000 - 167.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Life insurance

Parental leave

401k with company match

Open PTO

Flexible work schedules

Descripción de la vacante

Riot Games in Los Angeles is seeking a Brand Manager for an undisclosed R&D game to introduce a brand-new product to players for the first time. You will be an early pioneer, shaping how the product shows up in the world and how the brand and live service evolve over time.

You will own the go-to-market strategy and cross-functional campaigns, partnering with Product, Publishing, Creative, Production, and Analytics to coordinate launch sequencing, player experiences, and performance evaluation.

Formación

• 4+ years of brand management, product marketing, or equivalent roles.
• Experience delivering integrated go-to-market campaigns from strategy through execution.
• Strong cross-functional leadership with the ability to align multiple teams.
• Excellent organizational and project management abilities.
• Proven execution skills and ability to move work forward with clarity and momentum.
• Experience on live-service products or ongoing content-driven marketing programs.
• Excellent written and verbal communication, with the ability to present plans and briefs.
• Passion for games and empathy for players.

Responsabilidades

• Deliver against global go-to-market strategy and translate experiences into actionable plans.
• Lead cross-functional campaigns end-to-end from objectives to post-launch evaluation.
• Partner with Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams.
• Own development and execution of core go-to-market tactics and launch sequencing.
• Oversee end-to-end development of marquee moments with external vendors and agencies.
• Maintain campaign roadmaps, timelines, trackers, and status updates.
• Ensure campaigns are on time, on brief, and on budget; identify risks and dependencies.
• Support scalable campaign frameworks and evolve the publishing playbook.
• Collaborate with Analytics and Insights to evaluate performance and apply learnings.

Conocimientos

Brand management

Product marketing

Cross-functional leadership

Project management

Execution discipline

Communication

Live-service campaigns

Go-to-market strategy

Descripción del empleo

Brand Management at Riot is focused on our players. Our mission is to make it better to be a player by building trust, inspiring fandom, and delivering meaningful experiences that resonate globally.

As a Brand Manager for an undisclosed R&D game, reporting to the Director of Global Brand Management, you will help introduce a brand-new product to players for the very first time. This is a rare opportunity to be an early pioneer, shaping how this product shows up in the world, how players first experience it, and how the brand and live service evolve over time.

You will be focused on driving go-to-market strategy and executing global player experiences that bring this new game to life, operating at the intersection of product, publishing, and creative to align teams, build momentum, and deliver key moments with clarity, craft, and operational excellence. This role is ideal for a highly organized, execution-driven brand marketer who thrives in ambiguity and loves bringing big moments to market.

Responsibilities

• Deliver against global go-to-market strategy, translating global game experiences into clear, actionable marketing plans, briefs, and milestones that teams can execute against with confidence
• Lead execution of cross-functional campaigns end-to-end, from framing objectives and defining audiences through creative development, production, launch, and post-launch evaluation.
• Partner closely with external and internal partners such as Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams to align priorities, timelines, and execution plans across functions.
• Own the development and execution of core go-to-market tactics, including channel planning, asset development, launch sequencing, and cross-channel coordination across owned, earned, and partner surfaces.
• Serve as the accountable on-team owner for campaign rollout and tactical execution, overseeing end-to-end development of marquee moments, including briefing and alignment with external vendors and agency partners, while partnering with producers and channel owners who support day-to-day execution.
• Drive cross-functional coordination and operational rigor, maintaining sources of truth such as campaign roadmaps, timelines, creative trackers, and status updates.
• Ensure campaigns are delivered on time, on brief, and on budget, proactively identifying risks and dependencies and helping teams navigate tradeoffs.
• Support the development of scalable campaign frameworks and go-to-market processes that can evolve as the product grows into a long-term live service.
• Partner with Analytics and Insights to evaluate campaign performance, synthesize learnings, and apply optimizations to evolve the publishing playbook.

Required Qualifications

• 4+ years of experience in brand management, product marketing, publishing, or equivalent roles, agency or in-house.
• Experience delivering integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Strong cross-functional leadership skills, with a track record of aligning multiple teams and stakeholders around shared goals.
• Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
• Demonstrated strength in execution, able to turn strategy into action and keep work moving forward with clarity and momentum.
• Experience working on live-service products or ongoing content-driven marketing programs and with first party or third party partners to land product/brand campaigns.
• Excellent communication skills, including the ability to write clear briefs, present plans, and drive alignment across partners.
• Passion for games and empathy for players.

Desired Qualifications

• Familiarity with global publishing models and working with regional or international partners.
• Experience or passion for the games industry, entertainment, or youth-culture-driven brands.

For this role, you will find success through collaboration, operational excellence, and a deep commitment to delivering great player experiences.

Our Perks

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Duties

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.

(Los Angeles Only) Base salary range between $119,400.00 - $167,200.00 USD + incentive compensation + equity + 401K with company match + medical, dental, vision, and life insurance + short and long-term disability + open PTO.