Global Brand Growth & Acquisition Lead

MoneyLion; New York (NY); Presencial; USD 180 000 - 250 000; Tempo integral

Resumo da oferta

Gen leads the plan for Norton's customer acquisition, directing spend across owned, earned, and paid channels. The role sets goals, tests, and optimizes across markets, audiences, and products to achieve CAC/LTV targets. Collaboration with analytics, Finance, and Product Marketing drives data-driven investment decisions.

The candidate will drive geo-specific strategies, forecast performance, and guide Channel CoE with weekly updates, ensuring alignment with growth objectives and revenue targets.

Qualificações

• Bachelor's degree or equivalent experience in a quantitative field.
• Experience leading multi-channel media plans and budgets.
• Strong grasp of CAC, LTV, and payback analysis.

Responsabilidades

• Set annual and quarterly acquisition goals across channels and prioritize investments.
• Lead Channel CoE and cross-functional partners to align on plan and priorities.
• Provide weekly performance guidance and adjust spend to optimize ROI.
• Develop geo-specific media strategies and GTM support for markets.
• Own test roadmap and decide scale/stop based on results.
• Link media activity to funnel metrics and customer value.

Conhecimentos

Integrated media planning

Budget management

Multi-channel strategy

Forecasting & reporting

Geo & market strategy

Test-and-learn

LTV and CAC analysis

Cross-functional leadership

AI in marketing

Measurement fluency

Formação académica

Bachelor's degree in marketing, business, economics, or quantitative field

Ferramentas

SQL

Power BI

Descrição da oferta de emprego

Gen leads the plan for Norton's customer acquisition, directing spend across owned, earned, and paid channels. The role sets goals, tests, and optimizes across markets, audiences, and products to achieve CAC/LTV targets. Collaboration with analytics, Finance, and Product Marketing drives data-driven investment decisions.

The candidate will drive geo-specific strategies, forecast performance, and guide Channel CoE with weekly updates, ensuring alignment with growth objectives and revenue targets.