Senior GTM & Integrated Marketing Lead

Gen Digital Inc.

New York (NY)

Hybrid

USD 120,000 - 180,000

Full time

10 days ago

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Gen Digital Inc. is seeking a brand and growth marketing leader focused on Norton product initiatives.

You’ll work with Brand, Growth, Integrated Marketing, Product, Creative, Analytics, Regional Marketing and Channel teams to translate positioning into clear, compelling messaging and quarterback launches from planning through in-market optimization. This hands-on role applies product marketing disciplines to integrated marketing and GTM execution: storytelling, launch planning, operational

Qualifications

8–12 years in product marketing, GTM or growth roles in tech or subscription businesses.
Strong messaging, storytelling and asset creation skills.
Proven track record leading end-to-end launches across multiple channels.
Experience enabling regional, partner and customer support teams with launch kits.

Responsibilities

Own Norton product messaging and foundational assets across teams.
Define launch plans with audiences, messages, and channel mix for GTM.
Lead integrated marketing execution and ensure operational excellence.
Collaborate with Product Strategy, Analytics and Regional Marketing to align objectives.
Set goals for each GTM and drive cross-channel campaigns.
Translate strategy into web, lifecycle, paid, partner and regional assets.