Senior GTM & Integrated Marketing Lead

MoneyLion; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Gen in New York City is seeking a seasoned product marketer to own Norton product narratives, messaging and launch planning. You will work with Brand, Growth, Product, Creative, Analytics and regional teams to translate positioning into compelling assets and orchestrate GTM for existing Norton products.

You will lead end-to-end campaigns, manage asset creation, measure performance, and embed AI-driven optimization across paid, owned and earned channels while coordinating cross‑functional teams

Qualifications

• 8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses.
• Solid understanding of DTC and subscription businesses and performance marketing.
• Proven leadership in product positioning and differentiated messaging.
• Track record of developing product storytelling assets and high‑impact launch materials.
• Demonstrated ownership of end‑to‑end launch marketing strategy and execution.
• Strong integrated campaign planning across owned, earned and paid channels and investment levels.

Responsibilities

• Own marketing messaging for current Norton products, crafting clear, compelling, differentiated product narratives, while keeping messaging, narratives and assets accurate, up to date and optimized, communicating updates to teams across the organization.
• Define messaging architecture aligned to target audiences and product strategy, laddering up to the Norton brand narrative.
• Develop high‑impact product copy, value propositions, key selling points and feature narratives. And maintain core copy as a central company asset for use across teams and geographies.
• Own the accuracy and messaging and availability of foundational product storytelling assets, including videos, screenshots and hero product materials.
• Stay current on competitive positioning, messaging and launches, and move proactively to adjust Norton's messaging and assets accordingly. Use message testing to ensure Norton has relevant and impactful messages, visuals and stories in market.
• Define comprehensive launch plans including tiering, target audiences, key messages, acquisition channel mix (owned, earned and paid, across DTC and non‑DTC), investment levels, launch cadence, campaign frameworks and required assets.
• Build launch plans in partnership with Product Strategy, Integrated Marketing, Acquisition Strategy and Regional Marketing teams.
• Lead and quarterback integrated marketing execution as part of GTM, ensuring operational excellence and clear launch choreography.
• Partner closely with Product Strategy and product managers so marketing execution aligns to broader GTM objectives.
• Set business goals and objectives for each GTM and build plans to reach them.
• Drive cross‑functional integrated campaigns across paid, owned, earned, lifecycle, partner and regional channels, covering the end‑to‑end customer journey.
• Translate launch strategy into required materials across web, lifecycle, paid, partner and regional channels, ensuring they represent product capabilities accurately and compellingly.

Skills

Product marketing

Go-to-market

Integrated marketing

Leadership

AI in marketing

Campaign planning

Analytics mindset

Job description

Gen in New York City is seeking a seasoned product marketer to own Norton product narratives, messaging and launch planning. You will work with Brand, Growth, Product, Creative, Analytics and regional teams to translate positioning into compelling assets and orchestrate GTM for existing Norton products.

You will lead end-to-end campaigns, manage asset creation, measure performance, and embed AI-driven optimization across paid, owned and earned channels while coordinating cross‑functional teams