Senior Product Marketing Lead, US GTM & Launch

Gen Digital Inc.; New York (NY); Ibrido; USD 175.000 - 200.000; Tempo pieno

Vantaggi offerti da questo lavoro

401(k) match

Health insurance

Disability coverage

Life insurance

Unlimited PTO

Descrizione del lavoro

Gen Digital Inc. seeks a Senior Product Marketing Manager to own Norton’s go-to-market engine in the Americas, based in NYC with on-site presence three days per week.

You will translate complex capabilities into sharp positioning, lead major launches, and ensure a single voice across the US market. You’ll be the primary voice for US partner sales channels, synthesizing market signals and customer data into product marketing strategy while partnering with global leads for regional consistency and

Competenze

Mansioni

• Go-to-Market Leadership: own end-to-end GTM strategy and execution for major Norton launches in the Americas.
• Lead feature naming and positioning for new Norton capabilities with clear differentiation.
• Develop and maintain launch playbooks for marketing and sales activation.
• Partner with acquisition marketing to align campaigns with positioning and customer insights.
• Customer & Market Insight: synthesize research, data, and competitive intel into actionable insights.
• Maintain real-time understanding of competitor positioning and market dynamics; translate findings into strategy.

Conoscenze

GTM strategy

Cross-functional leadership

Descrizione del lavoro

Gen Digital Inc. seeks a Senior Product Marketing Manager to own Norton’s go-to-market engine in the Americas, based in NYC with on-site presence three days per week.

You will translate complex capabilities into sharp positioning, lead major launches, and ensure a single voice across the US market. You’ll be the primary voice for US partner sales channels, synthesizing market signals and customer data into product marketing strategy while partnering with global leads for regional consistency and