Global Brand Enablement Leader

Becton Dickinson; Franklin Lakes (NJ); On-site; USD 192,000 - 307,000; Full time

Benefits offered by this job

Annual Bonus Potential

BD Total Rewards

401(k) Plan

Job summary

Becton, Dickinson and Company in Franklin Lakes, New Jersey seeks a Director of Brand Implementation to define the enterprise brand strategy, governance framework, and operating model across the organization.

You will translate priorities into scalable systems, establish standards and KPI dashboards, drive cross‑functional alignment, and lead transformation programs to improve brand consistency, performance, and value realization on a global scale.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
• Master’s degree or MBA preferred.
• 12–15+ years of progressive experience in branding, marketing operations, communications, transformation, or related disciplines.
• Significant experience leading global enterprise-wide implementation and governance programs.
• Experience leading teams, enterprise initiatives, and cross-functional operating models.

Responsibilities

• Define and own the enterprise brand implementation strategy and multi-year roadmap.
• Establish and lead global governance structures, standards, and operating models.
• Drive enterprise prioritization and investment decisions related to brand enablement and execution.
• Serve as a strategic advisor to leadership on brand adoption and implementation effectiveness.
• Lead enterprise capability-building initiatives, training programs, and change management strategies.
• Establish KPI frameworks and performance dashboards to measure business impact and value realization.
• Drive cross-functional alignment across marketing, communications, commercial, digital, operations, and business leadership teams.
• Sponsor transformational initiatives that enhance scalability, compliance, and execution excellence.
• Identify risks, opportunities, and continuous improvement initiatives across the enterprise.
• Lead and develop high-performing teams, external partners, and strategic vendor relationships.

Skills

Enterprise Leadership

Strategic Vision

Execution Excellence

Functional Expertise

Stakeholder Leadership

Influence Without Authority

Operational Rigor

Data-driven Decision Making

Strategic Communication

Change Leadership

Education

Bachelor's degree

Masters or MBA preferred

Job description

Becton, Dickinson and Company in Franklin Lakes, New Jersey seeks a Director of Brand Implementation to define the enterprise brand strategy, governance framework, and operating model across the organization.

You will translate priorities into scalable systems, establish standards and KPI dashboards, drive cross‑functional alignment, and lead transformation programs to improve brand consistency, performance, and value realization on a global scale.