Global Brand Implementation Director | Strategy & Governance

BD; Franklin Lakes (NJ); On-site; USD 192,000 - 307,000; Full time

Benefits offered by this job

Annual Bonus

Discretionary LTI Bonus

Vehicle mileage reimbursement

Phone reimbursement

Job summary

BD is seeking a Director of Brand Implementation to define and lead the enterprise strategy for brand execution. You will establish standards, governance, and roadmaps that translate brand priorities into measurable business outcomes.

Collaborate with Marketing, Communications, Digital, HR, and Operations to drive alignment, capability building, and transformational change that strengthens enterprise brand performance globally.

Qualifications

• 12-15+ years of progressive experience in branding, marketing operations, communications, transformation, or related disciplines.
• Significant experience leading global enterprise-wide implementation and governance programs.
• Demonstrated success influencing executive leadership and driving organizational change.
• Experience leading teams, enterprise initiatives, and cross-functional operating models.

Responsibilities

• Define and own the enterprise brand implementation strategy and multi-year roadmap.
• Establish and lead global governance structures, standards, and operating models.
• Drive enterprise prioritization and investment decisions related to brand enablement and execution.
• Serve as a strategic advisor to leadership on brand adoption and implementation effectiveness.
• Lead enterprise capability-building initiatives, training programs, and change management strategies.
• Establish KPI frameworks and performance dashboards to measure business impact and value realization.
• Drive cross-functional alignment across marketing, communications, commercial, digital, operations, and business leadership teams.
• Sponsor transformational initiatives that enhance scalability, compliance, and execution excellence.
• Identify risks, opportunities, and continuous improvement initiatives across the enterprise.
• Lead and develop high-performing teams, external partners, and strategic vendor relationships.

Skills

Enterprise Leadership

Strategic Vision

Execution Excellence

Functional Expertise

Stakeholder Leadership

Influence Without Authority

Operational Rigor

Data-Driven Decision Making

Strategic Communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Master’s degree or MBA preferred

Job description

BD is seeking a Director of Brand Implementation to define and lead the enterprise strategy for brand execution. You will establish standards, governance, and roadmaps that translate brand priorities into measurable business outcomes.

Collaborate with Marketing, Communications, Digital, HR, and Operations to drive alignment, capability building, and transformational change that strengthens enterprise brand performance globally.