Global Brand Director – Premium Spirits Growth

Brhino Search; Florida; On-site; USD 180,000 - 300,000; Full time

Job summary

Brhino Search is seeking its top marketing leader for a globally awarded, ultra-premium agave spirits brand. Reporting directly to the CEO, you will own US and global brand strategy and have the autonomy to shape and build the marketing team your way.

You will craft the brand plan into campaigns, content, PR, partnerships and events that build equity and drive rate of sale, while building the team, agencies and structure the brand needs to grow.

Qualifications

• 5 to 10 years in brand marketing in spirits.
• Early-build or rapid-scale brand experience.
• Hands-on; you build the plan and you execute it.
• Creative, non-traditional growth strategies.
• Comfortable using data to make decisions.

Responsibilities

• Own the US and global brand plan and turn it into campaigns, content, PR, partnerships and events that build equity and drive rate of sale.
• Assess the current marketing team and build the team, agencies and structure the brand needs to grow.
• Manage the full A&P budget like it is your own money, with clear ROI on every dollar.
• Build activation toolkits that distributors, key accounts and sales teams actually use in market.
• Lead launches and in-market activations with on-premise, off-premise and digital partners, tracked against clear KPIs.
• Use consumer and market insight to spot white space and keep the portfolio ahead of the category.
• Protect the brand story and values while adapting execution to priority US markets.

Skills

Brand marketing

Budget management

Campaign development

Data-driven decisions

Distributor relations

Agency collaboration

Job description

Brhino Search is seeking its top marketing leader for a globally awarded, ultra-premium agave spirits brand. Reporting directly to the CEO, you will own US and global brand strategy and have the autonomy to shape and build the marketing team your way.

You will craft the brand plan into campaigns, content, PR, partnerships and events that build equity and drive rate of sale, while building the team, agencies and structure the brand needs to grow.