Global Brand & Communications Lead

The Estée Lauder Companies Inc.; New York (NY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

The Estée Lauder Companies Inc. in New York (Origins) seeks a Manager, Brand & Communications to grow Origins’ brand story. You will lead cross-functional campaigns, refine consumer profiles, and collaborate with Creative, Social, and Digital teams to deliver immersive storytelling across touchpoints.

Hybrid role based in Soho/NYC with 3 days in the office. Strong emphasis on crafting messaging, brand PR, and content strategy for global campaigns.

Qualifications

• 4–7 years in brand strategy, publishing, or cultural marketing.
• Strong editorial instinct and storytelling ability.
• Experience collaborating with creatives or cultural institutions.
• Appreciation for craft, sustainability, and slow luxury.
• Comfort working in a small, multidisciplinary team.
• Proven delivery of integrated, omnichannel brand campaigns.
• Ability to write strategic creative briefs from a blank page.
• Confident public speaker and presenter of ideas.
• Strong project management with timelines and stakeholders.

Responsibilities

• Own and execute brand marketing plans to drive awareness and brand love.
• Lead end-to-end campaign development from concept to execution.
• Refine consumer profiles and archetypes for Origins.
• Collaborate with Creative, Social, Digital Brand and Digital Marketing.
• Drive PR and communications strategy with global agency support.
• Develop content strategy and calendar for Origins.
• Build messaging frameworks with Copywriting for launches.
• Oversee events and comms activations with the agency.
• Lead campaign reporting and learnings for future strategy.
• Manage the global brand calendar across digital, retail, and partnerships.

Skills

Brand strategy

Editorial storytelling

Collaborations

Sustainability

Multidisciplinary teamwork

Omnichannel campaigns

Creative briefs

Public speaking

Project management

Job description

The Estée Lauder Companies Inc. in New York (Origins) seeks a Manager, Brand & Communications to grow Origins’ brand story. You will lead cross-functional campaigns, refine consumer profiles, and collaborate with Creative, Social, and Digital teams to deliver immersive storytelling across touchpoints.

Hybrid role based in Soho/NYC with 3 days in the office. Strong emphasis on crafting messaging, brand PR, and content strategy for global campaigns.