Manager, Brand & Communications - Origins Global

Estée Lauder Companies; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Origins, part of Estée Lauder Companies, is seeking a Manager, Brand & Communications to drive brand storytelling and campaign execution. The role focuses on global campaigns, product launches, and 365 content strategy in a hybrid NYC setting.

You will collaborate with Creative, Social Media, Digital Brand, and Digital Marketing to deliver immersive narratives. Strong editorial instincts, writing briefs, and stakeholder management are essential.

Qualifications

• 4-7 years in brand strategy, publishing, or cultural marketing.
• Strong editorial instinct and storytelling ability.
• Experience collaborating with creatives or cultural institutions.
• Commitment to craft, sustainability, and slow luxury.
• Experience working in small, multidisciplinary teams.
• Proven delivery of integrated, omnichannel campaigns.

Responsibilities

• Own and execute brand marketing plans to drive awareness and long-term brand love.
• Lead end-to-end campaign development - from conceptualizing to briefing, to workback creation and execution.
• Refine consumer profile and archetypes for Origins.
• Collaborate with Creative, Social Media, Digital Brand, and Digital Marketing to create cohesive storytelling across touchpoints.
• Drive brand PR and communications strategy with a Global agency support.
• Develop overall content strategy & calendar for Origins.
• Build messaging frameworks with Copywriting for launches and consistent brand storytelling.
• Manage in-person events or comms activations with the agency.
• Lead reporting and analysis of campaigns and initiatives to inform future strategy.
• Manage the global brand calendar across digital, retail, and partnership channels.
• Identify culturally relevant collaborations and partnerships.

Skills

Brand strategy

Publishing

Cultural marketing

Editorial instinct

Storytelling

Public speaking

Project management

Stakeholder management

Job description

Manager, Brand & Communications - Origins - Global

Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well-being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest-quality ingredients from nature plus non-toxic alternatives and advanced science to create, high-performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.

What we’re looking for

We are looking for a brand builder who is passionate about supporting the growth of Origins. Reporting into the Director of Brand and Communications, this individual will focus on managing a variety of brand initiatives including global campaigns, product launch moments, and 365 content strategy. You will be a key contributor to the Origins brand story, commercially and creatively.

This is a hybrid, 3 days in office role, based out of our Soho, NYC office.

What you’d be doing in this role

• Own and execute brand marketing plans that drive awareness, equity, and long-term brand love.
• Lead end-to-end campaign development - from conceptualizing to briefing, to workback creation and execution.
• Help refine the consumer profile and consumer archetypes for Origins
• Partner closely with Creative, Social Media, Digital Brand, and Digital Marketing to create cohesive and immersive brand storytelling across all key touchpoints
• Drive brand PR and communications strategy and activities, together with the Brand Director and the support of a Global agency.
• Support the creation of an overall content strategy & calendar for Origins
• In partnership with Copywriting, build messaging frameworks to support launches and consistent brand storytelling
• Manage the execution of in-person events or any comms activations in partnership with the agency
• Lead reporting and analysis of campaigns and initiatives - ensuring the team has key learnings to inform future strategy
• Manage the global brand calendar across digital, retail, and partnership channels
• Support the identification of culturally relevant collaborations and partnership opportunities
• Act as a guardian in ensuring consistent tone of voice, visual identity, and brand positioning globally

Skills and qualifications needed to get the job done

• 4-7 years in brand strategy, publishing, or cultural marketing
• Strong editorial instinct and storytelling ability
• Experience working with creative collaborators or cultural institutions
• Deep appreciation for craft, sustainability, and slow luxury
• Comfort operating in a small, multidisciplinary team
• Proven delivery of successfully integrated, omnichannel brand campaigns
• Exceptional communication skills, with the ability to write a strategic creative brief from a blank page.
• Confident public speaker and presenter of ideas in both large and small, casual and formal settings.
• Strong project management ability, including timeline tracking, stakeholder engagement, and complex problem-solving.