Global Brand & Communications Lead

DECIEM | THE ABNORMAL BEAUTY COMPANY; New York (NY); Hybrid; USD 92,000 - 105,000; Full time

Benefits offered by this job

Generous Vacation & Personal Days

Paid time off for new parents

Work from anywhere 4 weeks per year

Hybrid work model

Summer Fridays

Employee Assistance Program

Development Grants & LinkedIn Learning

Product discount for you and family

Job summary

DECIEM | THE ABNORMAL BEAUTY COMPANY is seeking a Brand Manager for Origins to lead global brand initiatives and product launch moments. You will shape 365 content strategies and partner with Creative, Social Media, and Digital teams to tell cohesive brand stories.

This hybrid role, based in the Soho, NYC office, reports to the Director of Brand and Communications and emphasizes storytelling, consumer insights, and cross-functional leadership.

Qualifications

• 4–7 years in brand strategy, publishing, or cultural marketing.
• Strong editorial instinct and storytelling ability.
• Experience working with creative collaborators or cultural institutions.
• Deep appreciation for craft, sustainability, and slow luxury.
• Comfort operating in a small, multidisciplinary team.
• Proven delivery of successfully integrated, omnichannel brand campaigns.
• Exceptional communication skills, with the ability to write a strategic creative brief from a blank page.
• Confident public speaker and presenter of ideas in various settings.
• Strong project management ability, including timeline tracking and stakeholder engagement.

Responsibilities

• Own and execute brand marketing plans that drive awareness, equity, and long term brand love.
• Lead end-to-end campaign development - from conceptualizing to briefing, to workback creation and execution.
• Help refine the consumer profile and consumer archetypes for Origins
• Partner closely with Creative, Social Media, Digital Brand, and Digital Marketing to create cohesive and immersive brand storytelling across all key touchpoints
• Drive brand PR and communications strategy and activities, together with the Brand Director and the support of a Global agency.
• Support the creation of an overall content strategy & calendar for Origins
• In partnership with Copywriting, build messaging frameworks to support launches and consistent brand storytelling
• Manage the execution of in person events or any comms activations in partnership with the agency
• Lead reporting and analysis of campaigns and initiatives - ensuring the team has key learnings to inform future strategy
• Manage the global brand calendar across digital, retail, and partnership channels
• Support the identification of culturally relevant collaborations and partnership opportunities
• Act as a guardian in ensuring consistent tone of voice, visual identity, and brand positioning globally

Skills

Brand strategy

Publishing

Cultural marketing

Editorial instinct

Storytelling ability

Creative collaboration

Cultural institutions

Sustainability

Multidisciplinary teamwork

Omnichannel campaigns

Communication

Public speaking

Project management

Job description

DECIEM | THE ABNORMAL BEAUTY COMPANY is seeking a Brand Manager for Origins to lead global brand initiatives and product launch moments. You will shape 365 content strategies and partner with Creative, Social Media, and Digital teams to tell cohesive brand stories.

This hybrid role, based in the Soho, NYC office, reports to the Director of Brand and Communications and emphasizes storytelling, consumer insights, and cross-functional leadership.