Sr. Manager, Brand Marketing Analytics

Crocs; Broomfield (CO); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Benefits package

Job summary

Crocs is seeking a Sr Manager, Brand Marketing Analytics to own global marketing measurement and analytics for the Crocs brand. You will partner with regional teams and cross-functional partners to connect marketing investment to business results, while advancing AI-enabled analytics and modern dashboards.

You will lead brand tracking, activation analysis, and the development of an enterprise-wide measurement portal.

Qualifications

• Bachelor's degree or equivalent in marketing, business, statistics, data science, or related field.
• 7+ years of experience in marketing analytics, measurement, or insights.
• Proficiency with AI-enabled analytics tools and visualization platforms (Tableau, Power BI).
• Deep experience with brand tracking, media measurement, and test‑and‑learn frameworks.

Responsibilities

• Own and optimize marketing data insights ecosystem, including brand efficiency, activation measurement, and campaign analysis.
• Translate insights into long-term brand strategy and in-season go-to-market decisions across markets.
• Lead setup and management of a new brand impact tracking portal with third-party partners.
• Surface trends and risks through marketing data and provide actionable recommendations to leadership.
• Collaborate with demand planning, consumer insights, and other analytics functions to embed marketing data in decision making.
• Measure go-to-market activation with rigorous experiments (A/B tests, market experiments).
• Promote AI-enabled tools and modern analytics platforms for continuous improvement of marketing impact.
• Develop dashboards, cadence reporting, and self-service tools for broad adoption.
• Create executive-ready dashboards and narratives for leadership decisions.

Skills

Marketing analytics

AI-enabled analytics

Executive communication

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in marketing, business, statistics, data science, or related field

Tools

Tableau

Power BI

AI-enabled analytics platforms

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

We are seeking a Sr Manager, Brand Marketing Analytics to build and own the marketing measurement and analytics capability for the Crocs brand across Global and Tier 1 markets. Reporting into the Director of Brand Marketing Strategy, you'll be at the center of how we understand marketing impact. This involves owning brand tracking, assessment of activation efforts, and go-to-market analytics that turn data into clear, strategic action. You'll partner closely with Regional & Channel Marketing, Demand Planning, Corporate Consumer Insights, and cross-functional teams to connect marketing investment to business results, while encouraging AI-enabled tools and modern analytics practices.

What You'll Do

• Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis


• Using insights to share long-term brand strategy and in-season go-to-market decisions throughout worldwide and top-tier markets.


• Lead the setup and ongoing management of a new brand impact tracking portal with 3rd-party partners, establishing the measurement infrastructure that connects marketing activities to brand health and business outcomes


• Proactively surface trends, opportunities, and risks through marketing data - including media mix efficiency, campaign return on investment, and driven benchmarking - translating findings into clear, actionable recommendations for leadership


• Serve as a key collaborator and trusted analytics partner to demand planning, corporate consumer insights, and other metric measurement functions, embedding marketing performance data into enterprise-wide planning and decision-making


• Support go-to-market strategy through meticulous measurement of all brand activations, including experimentation methods (A/B testing, market experiments) that optimize marketing spend and creative efficiency


• Foster the use of AI-enabled tools and modern analytics platforms to continuously improve how marketing impact is collected, analyzed, visualized, and activated across the organization


• Serve as the central point of contact for marketing analytics and performance reporting, building dashboards, reporting cadences, and self-service tools that drive adoption, transparency, and data-driven decision-making across brand marketing teams


• Develop and deliver executive-ready dashboards, scorecards, and presentations that synthesize complex marketing performance data into concise narratives, business implications, and recommended actions for executive leadership


• Influence senior executives and cross-functional leaders by framing analytics in the context of enterprise priorities, constructively challenging assumptions, and building alignment around investment, portfolio, and go-to-market decisions


• Lead recurring executive performance reviews and ad hoc decision forums, anticipating leadership questions, clearly communicating tradeoffs and risks, and translating dashboard insights into accountable next steps


• Drive continuous improvement in measurement methodologies, data accuracy, and analytics guidelines - ensuring the marketing analytics function evolves alongside the brand's global growth ambitions

What You'll Bring to the Table

• Bachelor's degree in marketing, business, statistics, data science, or a related field - or equivalent years of relevant and related experience


• At least 7+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably within a consumer brand, retail, or footwear environment


• Proven expertise with AI-enabled analytics tools and platforms (e.g., generative AI for insights, machine learning for predictive modeling, AI-powered dashboards) alongside proficiency in visualization tools such as Tableau, Power BI, or similar


• Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling)


• Strong ability to transform sophisticated, multi-market data into clear, compelling insights and strategic recommendations that influence senior leaders and cross-functional partners


• Experience leading 3rd-party research and analytics vendors - ensuring strong methodologies, high data quality, and timely delivery of actionable outputs


• Self-starter with a bias for action - takes ownership, moves work forward, and navigates ambiguity with confidence in a fast-paced, global environment


• Strong collaborator and communicator who can partner successfully across marketing, demand planning, market research, and commercial teams to embed analytics into everyday decision-making

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr. Manager, Brand Marketing Analytics

Salary or Pay Range: $130,000 - $140,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate