Global B2B Media Strategy Lead | ABM & 6sense

Lenovo

North Carolina

On-site

USD 120,000 - 160,000

Full time

13 days ago

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Job summary

Lenovo is building a Global Media COE to lead next-generation, insight-led B2B media frameworks across video, social, OOH, audio, and new formats. The role drives how Lenovo shows up in markets with global uniformity and local resonance for IT decision-makers.

The Global Strategy Manager will collaborate with agencies, publishers, analysts and regional media teams to deliver strategies that connect with audiences from small businesses to global enterprises, while supporting 6sense integrations

Qualifications

Bachelor’s or Master’s degree in Marketing, Advertising, Communications or related field.
8+ years in digital media strategy, planning and buying.
Experience with B2B campaign strategies, KPIs and performance modeling.

Responsibilities

Coordinate with Insights COE to understand target audience segments and inform evolution and right-sizing.
Develop Global Strategic Frameworks with global agencies and present to markets.
Ensure local media plans align with global strategies and share learnings across markets.
Collaborate with publishers and data providers to create innovative, impactful ways to engage audiences.
Support analysts in developing tests and encouraging markets to run them.
Educate teams on media principles, trends, and measurement across marketing.