Global B2B Media Strategy Leader

Lenovo; Morrisville (NC); On-site; USD 111,000 - 170,000; Full time

Job summary

Lenovo is seeking a Global Media Strategy Manager - B2B to lead the development of next-generation, insight-led global media frameworks. You will connect with IT decision-makers across small businesses to global enterprises using video, social, OOH, audio, and emerging formats.

This role partners with agency networks, publishers and regional media teams to balance global consistency with local resonance, driving measurable business impact.

Qualifications

• Bachelor's or Master's degree in Marketing, Advertising, Communications or a related field.
• 8+ years in digital media strategy, planning and buying.
• Experience with B2B campaign strategies, KPIs and performance modeling.

Responsibilities

• Coordinate with Insights COE to understand target audience segments and inform evolution of them.
• Develop Global Strategic Frameworks for major campaigns and present to markets.
• Ensure local media plans align with global strategies and share learnings across markets.
• Collaborate with major media publishers and data providers to engage audiences.
• Educate the organization on media principles, trends and measurement.
• Stay up-to-date with industry trends and best practices in digital media and ad tech.

Skills

Digital media strategy

ABM campaigns

KPIs & performance modeling

Stakeholder management

Cross-functional collaboration

Data-driven recommendations

Education

Bachelor's or Master's degree in Marketing/Advertising/Communications

Tools

6sense

Bombora

Foundry

D&B

The Trade Desk

CRM / MAP / CDP platforms

Job description

Lenovo is seeking a Global Media Strategy Manager - B2B to lead the development of next-generation, insight-led global media frameworks. You will connect with IT decision-makers across small businesses to global enterprises using video, social, OOH, audio, and emerging formats.

This role partners with agency networks, publishers and regional media teams to balance global consistency with local resonance, driving measurable business impact.