Global B2B Marketing Manager — Demand Gen & Strategy

Gartner; Irving (TX); Hybrid; USD 79,000 - 109,000; Full time

Benefits offered by this job

World-class benefits

Hybrid work environment

Generous PTO

401k match

Stock purchase plan

Job summary

Gartner seeks a Marketing Manager to join the Global Business Sales (GBS) Marketing team focused on our Marketing product. You will drive demand generation, pipeline growth, and business impact by developing integrated campaigns and collaborating with Sales, Product, and Research.

The role emphasizes customer-centric marketing, multi-channel programs, and analytics to optimize performance, with a hybrid work environment and competitive compensation.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 5+ years of relevant marketing experience in B2B or global environments.
• Hands-on experience developing integrated marketing or demand generation programs; engaging executive audiences is a plus.

Responsibilities

• Support Marketing Director in developing and executing integrated marketing strategies and campaigns to drive revenue growth.
• Coordinate multi-channel marketing campaigns and content programs to generate leads and support sales.
• Collaborate with centers of excellence to ensure smooth execution of marketing activities.
• Gather input from Product, Research, and Sales to inform messaging and tactics; distribute campaign content.
• Strategize clear marketing messages and ensure consistency across channels.
• Work with teams across regions to share ideas and support integrated activities.
• Track marketing performance using established metrics and analytics; share results and improvements.
• Support demand generation by communicating messages to Sales.
• Build strong relationships with Sales teams and regional leaders.
• Monitor KPIs and evaluate campaign effectiveness to inform future tactics.

Skills

Campaign management

Channel strategies

Sales enablement

Salesforce CRM

Power BI

Google Analytics

Excel

PowerPoint

AI tools

Data analysis

Executive communication

Education

Bachelor's degree in marketing or related field

Tools

Power BI

Google Analytics

Job description

Gartner seeks a Marketing Manager to join the Global Business Sales (GBS) Marketing team focused on our Marketing product. You will drive demand generation, pipeline growth, and business impact by developing integrated campaigns and collaborating with Sales, Product, and Research.

The role emphasizes customer-centric marketing, multi-channel programs, and analytics to optimize performance, with a hybrid work environment and competitive compensation.