Global B2B Marketing Lead

TMEIC Corporation Americas; Georgia; On-site; USD 83,000 - 124,000; Full time

Job summary

TMEIC Corporation Americas in United States (Georgia) seeks an experienced Marketing Communications leader to develop and manage a comprehensive program for its business units. You will drive integrated campaigns, content, and branding across internal and external channels and work with BUs and agencies to ensure a strong, consistent message.

You will report on marketing performance quarterly, manage budgets and vendors, and help translate technical material for global audiences while supporting

Qualifications

• Bachelor’s degree in Business or Marketing or Communications.
• 5+ years of marketing and marketing communications in a global B2B market.
• Proven relationships with external clients, vendors, and internal teams.
• Proficiency in MS Excel, Word, PowerPoint; Adobe CC apps.

Responsibilities

• Develop and implement integrated marketing communication strategies that support business objectives.
• Deliver campaigns, content, communications, and promotional activities with BU collaboration.
• Propose and execute branding activities as approved.
• Report marketing performance quarterly and suggest improvements.
• Advise on branding objectives across parent and group companies.
• Consult with BUs and manage agencies for online and social media presence.
• Evaluate campaign effectiveness through quantitative analysis.
• Collaborate with Digital Marketing Specialist for global website presence.
• Create and deliver newsletter articles for publication.
• Manage vendor relationships to optimize cost.
• Provide cost information for marketing budget planning.
• Identify new marketing communications vendors and suppliers.
• Execute and manage all BU promotional email campaigns.
• Ensure translations of brochures and articles meet standards and deadlines.
• Prepare press releases for industry publications.

Skills

Marketing communications

Brand management

B2B marketing

Campaign management

Digital marketing

Content creation

Vendor management

Cross-functional collaboration

Education

Bachelor’s degree in Business Studies, Marketing, Communications or a related field

Tools

Adobe Creative Cloud

Oracle Eloqua Marketing Automation

Oracle Projects

Job description

TMEIC Corporation Americas in United States (Georgia) seeks an experienced Marketing Communications leader to develop and manage a comprehensive program for its business units. You will drive integrated campaigns, content, and branding across internal and external channels and work with BUs and agencies to ensure a strong, consistent message.

You will report on marketing performance quarterly, manage budgets and vendors, and help translate technical material for global audiences while supporting