Global B2B Marketing Lead: Campaigns & Brand

TMEIC; Houston (TX); On-site; USD 83,000 - 124,000; Full time

Job summary

TMEIC seeks a Marketing Communications lead to develop, implement, and optimize a comprehensive program for its business units. You will coordinate integrated campaigns, messaging, and content to strengthen brand and support objectives.

Collaborate with BUs and agencies, manage newsletters, translations, press releases, and a global web presence. Travel domestically up to 15% and internationally up to 5% as needed. Strong proficiency with Oracle Eloqua and Oracle Projects is preferred.

Qualifications

• Bachelor’s degree in Business Studies, Marketing, Communications or related field.
• 5 years’ experience in marketing and marketing communications in a global B2B market.
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps.
• Availability to travel domestically up to 15% and internationally up to 5%.

Responsibilities

• Develop and implement integrated marketing communication strategies supporting business objectives.
• Deliver campaigns, content, and promotional activities aligning with organizational goals.
• Advise and execute branding activities in line with parent objectives.
• Report marketing performance quarterly and suggest improvements.
• Manage online and social media presence with agencies.
• Evaluate campaign effectiveness through quantitative analysis.
• Collaborate with Digital Marketing Specialist to ensure global web presence.
• Create and deliver newsletter articles for publication.
• Manage vendor relationships and budget planning.
• Ensure translation quality and timely delivery of materials.
• Prepare press releases for industry trade publications.

Skills

Microsoft Excel

Microsoft Word

PowerPoint

Adobe Creative Cloud

Education

Bachelor’s degree in Business Studies, Marketing, Communications or related field

Tools

Oracle Projects

Oracle Eloqua Marketing Automation

Job description

TMEIC seeks a Marketing Communications lead to develop, implement, and optimize a comprehensive program for its business units. You will coordinate integrated campaigns, messaging, and content to strengthen brand and support objectives.

Collaborate with BUs and agencies, manage newsletters, translations, press releases, and a global web presence. Travel domestically up to 15% and internationally up to 5% as needed. Strong proficiency with Oracle Eloqua and Oracle Projects is preferred.