Senior B2B Marketing Communications Lead

Mitsubishi Electric Power Products, Inc.; Northern (KY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Career development

Profit sharing & wellness programs

Job summary

Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a Marketing Communications Manager to lead the enterprise brand management, content strategy, and integrated marketing communications initiatives.

This role develops and executes a cohesive strategy to strengthen MEPPI's market presence while driving measurable business impact. The role requires 7+ years in B2B marketing communications and at least 3 years of people management, with a work arrangement onsite 4 days per week.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 7+ years of B2B marketing communications, brand management, and content marketing.
• Minimum 3 years of people management and leadership experience.

Responsibilities

• Serve as the enterprise brand steward, owning brand guidelines and corporate positioning.
• Own and lead enterprise content strategy across multiple business units and product portfolios.
• Develop and execute integrated marketing communications plans that support growth objectives.
• Oversee content across web, video, social media, email, sales enablement materials, product launches, campaigns and events.
• Partner with Sales, Product, Executive teams to drive growth and brand awareness.
• Lead, coach, and develop a team of marketing communications professionals.

Skills

Brand management

Content strategy

Integrated campaigns

Cross-functional collaboration

Team leadership

B2B marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Adobe Creative Suite

Salesforce Marketing Cloud

HubSpot

Marketo

Job description

Mitsubishi Electric Power Products, Inc. (MEPPI) is seeking a Marketing Communications Manager to lead the enterprise brand management, content strategy, and integrated marketing communications initiatives.

This role develops and executes a cohesive strategy to strengthen MEPPI's market presence while driving measurable business impact. The role requires 7+ years in B2B marketing communications and at least 3 years of people management, with a work arrangement onsite 4 days per week.