Global B2B Growth Campaign Lead

WOOD MACKENZIE INC.; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Wood Mackenzie Inc. seeks a results-driven Customer Growth Campaign Manager to strategize and optimize global B2B campaigns, targeting power and technology verticals.

You will drive net-new customer acquisition, build GTM plans, and collaborate with sales, product marketing, content, and digital teams to generate high-quality leads. The role emphasizes full-funnel campaign design, performance analysis, and continuous optimization across email, paid social, display, SEM, SEO, content, and

Qualifications

• 8+ years of B2B marketing experience focused on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns in a B2B context.
• Familiarity with marketing and sales tech stacks (Pardot, Salesforce, LinkedIn Ads, Google Ads, intent data).

Responsibilities

• Plan, develop, and optimize full-funnel campaigns across channels to drive ARR growth.
• Collaborate with sales, product marketing, content, and digital teams to align messaging and assets.
• Monitor performance with KPIs (MQLs, SALs, CPL, pipeline) and optimize via testing and segmentation.
• Coordinate events, webinars, and campaigns to maximize ROI and lead quality.

Skills

Campaign management

Demand generation

Growth marketing

B2B marketing

Lead nurturing

Cross-functional

Analytics

Project management

Marketing tech

Sales alignment

Education

Bachelor’s degree in Marketing

Tools

Pardot

Salesforce

LinkedIn Ads

Google Ads

Intent data platforms

Job description

Wood Mackenzie Inc. seeks a results-driven Customer Growth Campaign Manager to strategize and optimize global B2B campaigns, targeting power and technology verticals.

You will drive net-new customer acquisition, build GTM plans, and collaborate with sales, product marketing, content, and digital teams to generate high-quality leads. The role emphasizes full-funnel campaign design, performance analysis, and continuous optimization across email, paid social, display, SEM, SEO, content, and