Growth Campaign Lead – B2B (Power & Tech)

Wood Mackenzie Inc.; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Wood Mackenzie Inc. seeks a results-driven Customer Growth Campaign Manager to lead global B2B demand generation initiatives within the power and technology verticals.

You will plan, optimize, and execute full-funnel campaigns targeting existing customers and new logos, collaborating with sales, product marketing, content, and digital teams to move prospects through the buyer’s journey. You’ll build integrated strategies across email, paid social, display, SEM, SEO, and webinars, monitor

Qualifications

• 8+ years of B2B marketing experience focused on campaigns and demand generation.
• Experience planning and executing lead generation campaigns to expand within existing customers.
• Strong knowledge of digital marketing channels and campaign performance metrics.
• Familiarity with Pardot, Salesforce, LinkedIn Ads, Google Ads and intent data platforms.
• Ability to develop campaign briefs and coordinate across teams.
• Excellent project management and communication skills.

Responsibilities

• Plan, develop, and optimize full-funnel campaigns across power and technology verticals.
• Collaborate with Growth Marketing Director to align plans with GTM strategies.
• Work with product and content marketing to tailor messaging and offers.
• Build integrated campaigns across email, social, display, SEO, webinars.
• Partner with events to drive on-site execution and follow-up ROI.
• Manage paid acquisition with digital/media teams and ensure ICP reach.
• Monitor performance in real-time and optimize via A/B testing and segmentation.
• Oversee campaign and content delivery schedules, budgets and journeys.
• Coordinate with sales for effective follow-up and qualification.
• Track KPIs: MQLs, SALs, cost per lead, and pipeline contribution.

Skills

Campaign management

Demand generation

Growth marketing

B2B marketing

Digital channels

Project management

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Pardot

Salesforce

LinkedIn Ads

Google Ads

Intent data platforms

Job description

Wood Mackenzie Inc. seeks a results-driven Customer Growth Campaign Manager to lead global B2B demand generation initiatives within the power and technology verticals.

You will plan, optimize, and execute full-funnel campaigns targeting existing customers and new logos, collaborating with sales, product marketing, content, and digital teams to move prospects through the buyer’s journey. You’ll build integrated strategies across email, paid social, display, SEM, SEO, and webinars, monitor