B2B Growth Campaign Leader - Energy & Tech

Wood Mackenzie; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Wood Mackenzie is seeking a results-driven Customer Growth Campaign Manager to join our B2B Growth Marketing team. This role focuses on strategizing, planning, and optimizing global campaigns to drive net-new customer acquisition within the power and technology verticals.

You will play a key role in building the go-to-market plan for high-quality leads and accelerated pipeline, spanning digital and traditional channels.

Qualifications

• 8+ years of B2B marketing experience with focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting expansion in existing customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms).
• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
• Excellent project management, communication and organizational skills with strong attention to detail.
• Data-driven mindset with experience analyzing performance data to inform decisions.
• Experience working in cross-functional, global, or matrixed environments is a plus.

Responsibilities

• Plan, develop, and optimize full-funnel campaigns targeting existing customers across priority power and technology verticals, geographies, and channels.
• Collaborate with Growth Marketing leadership to align plans with GTM strategies and pipeline goals.
• Work with product and content marketing to craft messaging and offers.
• Build integrated campaign schedules and reporting across email, social, display, SEM, SEO, content syndication, nurture, and webinars.
• Coordinate with event ops and sales to maximize ROI from events.
• Manage paid acquisition with digital and media teams for ICP reach.
• Monitor performance in real-time and optimize via A/B testing and segmentation.
• Oversee campaign/content delivery schedules, channel mix, and budget.
• Enable effective follow-up and conversion through Sales/Lead teams.
• Track KPIs like MQLs, SALs, cost per lead, and pipeline contribution.

Skills

B2B marketing

Campaign management

Demand generation

Growth marketing

Digital marketing

Pardot

Salesforce

LinkedIn Ads

Google Ads

Intent data platforms

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Pardot

Salesforce

LinkedIn Ads

Google Ads

Intent data platforms

Job description

Wood Mackenzie is seeking a results-driven Customer Growth Campaign Manager to join our B2B Growth Marketing team. This role focuses on strategizing, planning, and optimizing global campaigns to drive net-new customer acquisition within the power and technology verticals.

You will play a key role in building the go-to-market plan for high-quality leads and accelerated pipeline, spanning digital and traditional channels.