Senior Manager - Customer Growth Marketing

Wood Mackenzie Inc.; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Wood Mackenzie Inc. seeks a results-driven Customer Growth Campaign Manager to lead global B2B demand generation initiatives within the power and technology verticals.

You will plan, optimize, and execute full-funnel campaigns targeting existing customers and new logos, collaborating with sales, product marketing, content, and digital teams to move prospects through the buyer’s journey. You’ll build integrated strategies across email, paid social, display, SEM, SEO, and webinars, monitor

Qualifications

• 8+ years of B2B marketing experience focused on campaigns and demand generation.
• Experience planning and executing lead generation campaigns to expand within existing customers.
• Strong knowledge of digital marketing channels and campaign performance metrics.
• Familiarity with Pardot, Salesforce, LinkedIn Ads, Google Ads and intent data platforms.
• Ability to develop campaign briefs and coordinate across teams.
• Excellent project management and communication skills.

Responsibilities

• Plan, develop, and optimize full-funnel campaigns across power and technology verticals.
• Collaborate with Growth Marketing Director to align plans with GTM strategies.
• Work with product and content marketing to tailor messaging and offers.
• Build integrated campaigns across email, social, display, SEO, webinars.
• Partner with events to drive on-site execution and follow-up ROI.
• Manage paid acquisition with digital/media teams and ensure ICP reach.
• Monitor performance in real-time and optimize via A/B testing and segmentation.
• Oversee campaign and content delivery schedules, budgets and journeys.
• Coordinate with sales for effective follow-up and qualification.
• Track KPIs: MQLs, SALs, cost per lead, and pipeline contribution.

Skills

Campaign management

Demand generation

Growth marketing

B2B marketing

Digital channels

Project management

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Pardot

Salesforce

LinkedIn Ads

Google Ads

Intent data platforms

Job description

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead. Wood Mackenzie Intelligence Connected WoodMac.com Wood Mackenzie Brand Video Wood Mackenzie Values Inclusive – we succeed together Trusting – we choose to trust each other Customer committed – we put customers at the heart of our decisions Future Focused – we accelerate change Curious – we turn knowledge into action

We are seeking a results-driven Customer Growth Campaign Manager to join our B2B Growth Marketing team. This role is focused on strategizing, planning, and optimizing global campaigns to drive net-new customer acquisition within the power and technology industry vertical. You’ll play a key role in building the go-to-market plan for generating high-quality leads, accelerating pipeline, and delivering measurable impact across the digital and traditional buyer’s journeys. As the lead contributor within the growth marketing function, you'll collaborate cross-functionally with sales, product marketing, content, digital, and operations teams to orchestrate the design and delivery of campaigns that resonate with target personas and move prospects through the buyer’s journey.

Key Responsibilities

• Plan, develop, and optimize full-funnel campaigns targeting existing customers across priority power and technology customer verticals, geographies, and channels for ARR growth by;
• Collaborating with the Director of Growth Marketing to align campaign plans with vertical GTM plans, program strategies, and pipeline goals.
• Working with product marketing and content marketing to develop tailored messaging, content, and solution offers.
• Building integrated campaign strategies, schedule, and reporting across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows and webinars.
• Work with event operations and sales to drive execution excellence in our event planning, onsite execution and follow up, increasing the ROI from this critical channel.
• Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP audiences and accounts.
• Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
• Managing ongoing operations of campaign and content delivery schedules, channel mix, channel performance improvements, journey management and budget
• Work closely with sales and lead management teams to enable effective follow-up, qualification, and conversion strategies.
• Track, report, and analyse campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

Requirements

• Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting expansion in existing customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.).
• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
• Excellent project management, communication and organizational skills with strong attention to detail.
• Data-driven mindset with experience analyzing performance data to inform decisions.
• Experience working in cross-functional, global, or matrixed environments is a plus.

Preferred Qualifications

• Experience in audience-focused B2B campaigns within the energy and utilities spaces
• Knowledge of funnel metrics and pipeline acceleration tactics
• Bachelor’s degree in Marketing, Business, Communications, or related field

What Success Looks Like

• Consistent delivery of high-quality, sales-ready leads and new logo pipeline
• Strong campaign performance across paid and owned channels
• Alignment and collaboration with sales and SDR teams
• Continuous improvement in lead-to-opportunity conversion and campaign ROI

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Our Work Experience is the combination of everything that’s unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it’s our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.