Global B2B Digital Marketing Leader

Hana Technologies, Inc.; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Hana Technologies, Inc. is seeking a Global Digital Marketing Manager to own Hana’s B2B digital presence, including the corporate website, social media and campaigns. You will localize content for global markets and collaborate across North America, EMEA, and APAC to ensure consistent brand representation.

The role is hands‑on, contributing to marketing automation, analytics, and supporting sales efforts. Strong experience in HubSpot, WordPress, SEO, and analytics is required.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent combo.
• 5–8 years in B2B digital marketing, preferably tech/manufacturing.
• Experience with HubSpot including CRM, marketing automation, lead management.
• Experience integrating HubSpot with ERP and other platforms.
• Proven lead generation, nurturing, and automation experience.
• Proficiency with WordPress and HTML knowledge.
• Hands‑on SEO tool experience (SEMrush or similar).
• Experience managing multi‑language websites and global content.
• Experience collaborating with international marketing teams.
• Strong GA4 and HubSpot analytics skills.
• HubSpot certifications are a plus.

Responsabilidades

• Own and manage lead lifecycle in HubSpot: capture, scoring, segmentation, routing, handoff to Sales.
• Develop lead nurturing programs to move prospects through funnel.
• Define lead stages with Sales and optimize CRM processes and automation.
• Design and maintain HubSpot workflows, sequences, and automations.
• Manage HubSpot integrations with ERP and other platforms.
• Maintain data quality through segmentation, deduping, enrichment, governance.
• Audit and optimize HubSpot to support growth and marketing needs.
• Manage agencies supporting HubSpot, website, and digital marketing.

Conocimientos

HubSpot

WordPress

HTML

SEO Tools

GA4

Marketing Automation

Multi‑language Websites

CRM

Digital Campaigns

Educación

Bachelor’s degree in Marketing/Communications/Business

Herramientas

HubSpot

WordPress

HTML

Descripción del empleo

Hana Technologies, Inc. is seeking a Global Digital Marketing Manager to own Hana’s B2B digital presence, including the corporate website, social media and campaigns. You will localize content for global markets and collaborate across North America, EMEA, and APAC to ensure consistent brand representation.

The role is hands‑on, contributing to marketing automation, analytics, and supporting sales efforts. Strong experience in HubSpot, WordPress, SEO, and analytics is required.