Global B2B Digital Marketing Lead

Avail Infrastructure Solutions; Suwanee (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

WSI in Suwanee, GA is seeking a Marketing Specialist to execute our digital content strategy and support internal and external communications. You will ensure messaging is consistent with our brand and drive digital marketing performance across global markets.

You will manage content calendars, campaigns, LinkedIn activity, white papers and case studies, collaborate with Sales, use AI tools, and produce high-quality assets with Adobe Creative Suite.

Qualifications

• At least 5 years hands-on digital marketing experience.
• Proficient with PowerPoint and Adobe Creative Suite.
• Experience with CMS and website editing (WordPress).
• Experience with CRM and email marketing platforms.
• Experience executing LinkedIn campaigns in B2B.
• Bachelor's degree in Marketing or related field.
• Experience in industrial or asset integrity sector preferred.

Responsibilities

• Execute digital content strategy across channels.
• Maintain brand voice and professional presence.
• Drive lead generation and campaign performance.
• Develop annual content calendars across platforms.
• Coordinate with Sales for LinkedIn activity and campaigns.
• Create high-quality digital assets using Adobe tools.
• Analyze campaigns and provide actionable insights.

Skills

Digital marketing

LinkedIn marketing

Content creation

Copywriting

CRM

Email marketing

SEO

Analytics

Education

Bachelor's degree in Marketing

Experience in B2B/industrial sectors

Tools

WordPress

Salesforce

HubSpot

Adobe Creative Suite

PowerPoint

Canva

Job description

WSI in Suwanee, GA is seeking a Marketing Specialist to execute our digital content strategy and support internal and external communications. You will ensure messaging is consistent with our brand and drive digital marketing performance across global markets.

You will manage content calendars, campaigns, LinkedIn activity, white papers and case studies, collaborate with Sales, use AI tools, and produce high-quality assets with Adobe Creative Suite.