Digital Marketing Specialist

WSI; Suwanee (GA); On-site; USD 55,000 - 85,000; Full time

Job summary

WSI in Suwanee, GA seeks a Digital Marketing Specialist to execute our digital content strategy and support global communications. You will ensure messaging is aligned with the brand, drive marketing performance, and contribute to lead generation and growth across markets.

The role requires 5+ years in digital marketing, strong design and CMS skills, and experience with CRM/email platforms. A bachelor’s degree in Marketing or related field is preferred. This is an on-site role in Suwanee.

Qualifications

• At least 5 years hands-on experience executing and optimizing digital marketing channels (social, email, website, SEO).
• Proficiency in PowerPoint and Adobe Creative Suite (PhotoShop, Illustrator) or equivalent.
• Experience with CMS/website editing (WordPress or equivalent).
• Experience using CRM and email marketing platforms (Salesforce, HubSpot, or similar).
• Experience executing social campaigns, especially on LinkedIn.
• Bachelor’s degree in Marketing, Business, or Communications.

Responsibilities

• Execute WSI's digital content strategy across channels with consistency.
• Maintain WSI's brand voice for a professional, industry-leading presence.
• Drive campaigns across global markets to improve conversions and lead generation.
• Develop and manage structured content calendars across platforms.
• Collaborate with Sales on LinkedIn activity and lead generation.
• Create high-quality digital assets using Adobe Creative Suite and PowerPoint.

Skills

Digital marketing

LinkedIn marketing

Campaign analytics

Content creation

CRM experience

WordPress

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

PowerPoint

Canva

WordPress CMS

Salesforce

HubSpot

Job description

Digital Marketing Specialist

WSI - Suwanee, GA - Full Time

ABOUT US

Located across the globe and with more than 45 years of experience, WSI is the industry leader in automated repairs for pressure equipment. WSI’s industry experience, global presence, and best-in-class execution is the key to delivering improved plant reliability safely and effectively. Our values are the foundation for building strong, trusting relationships with our employees, stakeholders, and customers. We're small enough for your ideas to make an immediate impact and large enough to offer you opportunities to grow professionally at any stage of your career.

JOBSUMMARY

The Marketing Specialist is responsible for executing WSI’s digital content strategy and supporting internal and external communications with a high degree of independence and initiative. This role ensures all messaging is consistent, engaging, and aligned with the company’s brand positioning. The position plays a key role in driving digital marketing performance, strengthening brand presence, and supporting lead generation and business growth across global markets.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Execute WSI's digital content strategy, ensuring consistent and engaging messaging across all channels.
• Support the development and maintenance of WSI's brand voice, ensuring a professional and industry-leading presence
• Execute day-to-day digital marketing activities across global markets, monitoring and adjusting campaigns to drive conversions and lead generation.
• Develop and execute structured content calendars across all platforms, aligning content with business priorities.
• Plan and deliver structured content calendars across all platforms, aligning business priorities
• Analyze campaign performance using data and analytics tools, providing insights and recommendations for improvement.
• Execute WSI's LinkedIn presence and activity, including:
  • Creating and maintaining structured posting schedules.
  • Supporting executive LinkedIn profiles to build personal brands and industry visibility.
  • Coordinating with the Sales team on LinkedIn activity.
• Develop and maintain an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional activity across LinkedIn and the company website.
• Represent WSI at events and conferences, actively engaging with prospects and stakeholders while continually developing knowledge of WSI and its offerings.
• Collaborate closely with the Sales team to support lead generation activities, including campaign execution, CRM usage, email marketing, and reporting on campaign impact.
• Independently identify and implement opportunities to improve digital marketing activities, including the effective use of AI and emerging tools to enhance content, campaigns, and ways of working.
• Design and produce high-quality digital assets (graphics, presentations, visual content) using tools such as Adobe Creative Suite and PowerPoint, ensuring a consistent and premium brand identity.
• Manage assigned priorities and projects with a high degree of independence, proactively coordinating with internal stakeholders and seeking input when needed.
• Other duties as assigned

EDUCATION AND EXPERIENCE

• At least 5 years of hands-on experience executing and optimizing key digital marketing channels (e.g. social media, email, website, SEO)
• Proficiency in presentation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop, Illustrator), Canva, or equivalent.
• Experience with CMS and website editing (e.g. WordPress or equivalent)
• Experience using CRM and email marketing platforms (e.g. Salesforce, HubSpot, or similar)
• Experience executing social media campaigns and content strategies, particularly on LinkedIn.
• Strong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms.
• Bachelor’s degree in Marketing, Business, Communication,or a related field.
• Experience in an industrialenvironment and/or familiarity with welding services, thermal spray, industrial repair, or asset integrity is preferred.
• Experience in digital marketing, content strategy, and campaign execution, ideally within a B2B environment.
• Ability to independently organize and advance multiple marketing priorities while collaborating effectively with Sales, technical teams, leadership, and other internal stakeholders.

Equal Opportunity Employer

WSI is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.

Employment decisions are based on business needs, job requirements, and individual qualifications. WSI prohibits discrimination and harassment of any type and is committed to maintaining a workplace that promotes respect, dignity, and equal opportunity for all.