Global ASO Manager — USA-First, Remote

Games2win; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Games2win is seeking an App Store Optimization (ASO) Manager to lead global ASO efforts across iTunes and Google Play, with strong emphasis on the USA market and multilingual localization. You will drive organic growth, experiments, and data-driven optimization in collaboration with designers, product managers, and marketing teams.

You will manage ASO tooling, agencies, and internal teams, while staying ahead of industry trends and platform updates.

Qualifications

• Experience in multilingual apps/games.
• Strong ASO knowledge with global market focus (USA preferred).
• Experience with ASO platforms like Apptweak.
• Excellent analytical and communication skills.
• Ability to collaborate with localization teams.
• Passion for marketing optimization and games.
• Willingness to stay updated on SEO/ASO trends.
• Ability to analyze data and present insights.
• Experience working with international teams.
• Comfort with experimenting and optimizing storefronts.

Responsibilities

• Own Games2win’s App Store presence (iTunes and Google Play) and localization globally in 50+ countries and 25 languages.
• Strong focus on USA; knowledge of global markets and India not a priority.
• Drive organic acquisition and optimize top ranks; expand keyword footprint and improve store conversions.
• Develop ASO strategies to keep games at top of search results across stores.
• Optimize app store pages with compelling content and visuals to boost conversions.
• Conduct ASO experiments using A/B tests and statistical methods; measure outcomes.
• Monitor ranks, reviews, and sentiment daily across stores.
• Identify and roll out ASO tools/services; manage relationships with agencies/tools.
• Stay updated on industry trends and algorithm changes.
• Collaborate with ASO agencies and in-house teams to execute plans.
• Work with dashboards and data-driven decision-making processes.

Skills

ASO expertise

Multilingual apps

Apptweak

Data-driven

Analytical skills

Localization collaboration

SEO knowledge

Team leadership

Creative testing

Storefront optimization

Education

Bachelor's degree

Tools

none

Job description

Games2win is seeking an App Store Optimization (ASO) Manager to lead global ASO efforts across iTunes and Google Play, with strong emphasis on the USA market and multilingual localization. You will drive organic growth, experiments, and data-driven optimization in collaboration with designers, product managers, and marketing teams.

You will manage ASO tooling, agencies, and internal teams, while staying ahead of industry trends and platform updates.