Global ASO & Growth Manager - Mobile Games

Stillfront Group; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Stillfront Group seeks an ASO Manager to own and scale our global store presence across the BIG games portfolio on a 12-month freelance engagement. You will drive organic growth, maximize conversion rates, and optimize metadata worldwide, working closely with UA and Product to ensure full-funnel alignment.

You will lead localization, A/B testing, and platform program decisions, shaping a franchise-level store identity across titles and markets.

Qualifications

• 4+ years hands-on ASO experience in mobile gaming
• Proven growth in store visibility, rankings, and organic conversions
• Deep understanding of mobile gaming audiences and trends
• Strong mix of analytical rigor and creative storytelling
• Experience with ASO analytics platforms (AppTweak, Sensor Tower, SplitMetrics)
• Experience with platform enrollment programs (Google Play Level Up) is a plus
• Experience in review management is a plus

Responsibilities

• Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store - from new launches to mature live titles
• Build and prioritize a continuous CRO testing backlog (A/B, store-page experiments) informed by creative and competitive analysis
• Lead store page localization and culturalization across key markets - metadata, visuals, and messaging adapted to local audiences
• Shape a cohesive, franchise-level store identity and positioning across the portfolio, beyond single-title optimization
• Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft, assessing relevance to our portfolio
• Evaluate and manage participation in platform growth/loyalty programs (e.g., Google Play's Level Up), weighing trade-offs before enrollment
• Monitor store algorithm, guideline, and regulatory changes, adjusting metadata and tactics to protect organic traffic
• Drive keyword research, clustering, and metadata creation tailored to each store's algorithm and local markets
• Use AI-driven tools to scale semantic expansion, metadata generation, and sentiment analysis
• Optimize for AEO, ensuring visibility across both legacy search and emerging AI-driven discovery
• Partner with UA and Product for full-funnel alignment - connecting ASO to paid strategy, creative themes, and update roadmaps
• Spot optimization opportunities and quick wins across the portfolio, prioritized by impact and effort
• Own regular KPI reporting and stakeholder check-ins
• Oversee review and rating management - surfacing sentiment and UX/product insights

Skills

ASO

CRO

Store optimization

Keyword research

A/B testing

Localization

Data analysis

Cross-functional collab

AI tools

Tools

AppTweak

Sensor Tower

SplitMetrics

Job description

Stillfront Group seeks an ASO Manager to own and scale our global store presence across the BIG games portfolio on a 12-month freelance engagement. You will drive organic growth, maximize conversion rates, and optimize metadata worldwide, working closely with UA and Product to ensure full-funnel alignment.

You will lead localization, A/B testing, and platform program decisions, shaping a franchise-level store identity across titles and markets.