App Store Optimization (ASO) – Manager – Job Opening

Games2win; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Games2win is seeking an App Store Optimization (ASO) Manager to lead global ASO efforts across iTunes and Google Play, with strong emphasis on the USA market and multilingual localization. You will drive organic growth, experiments, and data-driven optimization in collaboration with designers, product managers, and marketing teams.

You will manage ASO tooling, agencies, and internal teams, while staying ahead of industry trends and platform updates.

Qualifications

• Experience in multilingual apps/games.
• Strong ASO knowledge with global market focus (USA preferred).
• Experience with ASO platforms like Apptweak.
• Excellent analytical and communication skills.
• Ability to collaborate with localization teams.
• Passion for marketing optimization and games.
• Willingness to stay updated on SEO/ASO trends.
• Ability to analyze data and present insights.
• Experience working with international teams.
• Comfort with experimenting and optimizing storefronts.

Responsibilities

• Own Games2win’s App Store presence (iTunes and Google Play) and localization globally in 50+ countries and 25 languages.
• Strong focus on USA; knowledge of global markets and India not a priority.
• Drive organic acquisition and optimize top ranks; expand keyword footprint and improve store conversions.
• Develop ASO strategies to keep games at top of search results across stores.
• Optimize app store pages with compelling content and visuals to boost conversions.
• Conduct ASO experiments using A/B tests and statistical methods; measure outcomes.
• Monitor ranks, reviews, and sentiment daily across stores.
• Identify and roll out ASO tools/services; manage relationships with agencies/tools.
• Stay updated on industry trends and algorithm changes.
• Collaborate with ASO agencies and in-house teams to execute plans.
• Work with dashboards and data-driven decision-making processes.

Skills

ASO expertise

Multilingual apps

Apptweak

Data-driven

Analytical skills

Localization collaboration

SEO knowledge

Team leadership

Creative testing

Storefront optimization

Education

Bachelor's degree

Tools

none

Job description

Role: App Store Optimization (ASO) – Manager

Based in: Mumbai / Remote

Experience required: 6+ years of work experience

Reporting to: Head of Revenue & Marketing

What do you need to do? (Role and Responsibilities) :

• Own Games2win’s App Store presence (iTunes and Google Play), optimization, and localization strategy globally in over 50+ countries and 25 languages.
• OUR MAIN BUSINESS AND FOCUS IS THE USA iTunes and GOOGLE PLAY STORE. You MUST HAVE knowledge and experience in ASO IN GLOBAL markets, with a strong preference for USA. WE DO NOT FOCUS ON INDIA
• Drive organic acquisition on the iTunes App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.
• Developing App Store Optimization (ASO) strategies to ensure that all relevant games appear at the top of the search results in all applicable App stores
• Optimizing conversion rates for app store pages by utilizing various content and visual tools.
• Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.
• Daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores.
• Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with ASO agencies, tools & service providers.
• Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates.
• Working with ASO agencies and in-house team to manage execution.
• Ability to work with intelligence tools, dashboards, data and data-based decision-making processes.
• Managing a team and collaborating with Game Designers, Product Managers, Graphics teams for Art and Graphics.

Who could you be? (Experience and Background):

• Experience working on multilingual apps/games.
• Excellent understanding of all things ASO and willingness to go beyond.
• Comfortable using ASO platforms like Apptweak etc.
• A passion for all-things ASO and Marketing Optimization, including changes to Storefronts, OS versions, algorithm changes, creative testing, and more.
• Must have strong analytical and communication skills
• Experience working with international/localization teams.
• Solid SEO experience is a plus point
• Ability to complete analysis and presentation of data
• A commitment to continual improvement, with the ability to systematically test and evaluate new strategies and processes in all aspects of ASO work.
• Someone who loves games and plays them too!

Educational Qualification:

A graduate (from any discipline) with impeccable written and spoken English