Global ASO & CRO Lead — App Store Growth

Stillfront; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Stillfront is seeking an ASO Manager for a 12-month freelance engagement to own and scale our global store presence across the BIG games portfolio. You will drive organic growth and conversions on App Store, Google Play, Samsung Galaxy Store, and Microsoft Store, coordinating with UA and Product for full-funnel alignment.

You will lead end-to-end ASO, CRO testing, store localization, and metadata optimization while leveraging AI-driven tooling to scale semantic expansion and sentiment analysis.

Qualifications

• 4+ years hands-on ASO in mobile gaming.
• Proven track record of improving store visibility, keyword rankings, and organic conversions.
• Deep understanding of mobile gaming audiences and trends.
• Balance analytical rigor with creative storytelling for assets and messaging.
• Proficiency with ASO analytics platforms (AppTweak, Sensor Tower, SplitMetrics).
• Experience with platform enrollment decisions (e.g., Google Play Level Up) is a plus.

Responsibilities

• Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store.
• Build and prioritize a CRO testing backlog (A/B tests, store-page experiments) informed by data.
• Localize and culturalize metadata, visuals, and messaging for key markets.
• Shape a cohesive portfolio-wide store identity beyond single-title optimization.
• Track platform feature releases and program participation, adjusting tactics accordingly.
• Collaborate with UA and Product for full-funnel alignment and roadmaps.
• Lead regular KPI reporting and stakeholder updates.
• Oversee review management to surface sentiment and insights.

Skills

ASO

Growth optimization

Analytical thinking

Creative storytelling

Platform enrollment

Review management

Mobile gaming knowledge

Tools

AppTweak

Sensor Tower

SplitMetrics

Job description

Stillfront is seeking an ASO Manager for a 12-month freelance engagement to own and scale our global store presence across the BIG games portfolio. You will drive organic growth and conversions on App Store, Google Play, Samsung Galaxy Store, and Microsoft Store, coordinating with UA and Product for full-funnel alignment.

You will lead end-to-end ASO, CRO testing, store localization, and metadata optimization while leveraging AI-driven tooling to scale semantic expansion and sentiment analysis.