Senior ASO Growth Lead — Remote

onX; Bozeman, Missoula (MT, MT); Hybrid; USD 115,000 - 158,000; Full time

Benefits offered by this job

Health benefits

Bonus potential

Annual base salary review

Job summary

onX is seeking a Senior App Store Optimization Manager to own ASO strategy and execution across our Hunt, Offroad, Backcountry, and Angling verticals. As part of the Growth Marketing team, you’ll identify opportunities to improve app discovery and conversion while aligning with product and creative partners.

You’ll lead ASO decisions with data and experimentation, prioritize initiatives, and adapt to changes in Apple, Google Play, and AI-driven discovery.

Qualifications

• Seven (7) or more years of experience in App Store Optimization (ASO) and mobile growth marketing, with demonstrated experience owning ASO strategy and execution.
• Experience driving ASO across multiple products, brands, or business lines, including aligning cross-functional partners around different priorities and opportunities.
• Experience partnering with Product and senior stakeholders to translate ASO insights into recommendations, align priorities, and support broader growth objectives.
• Proven track record of improving organic app discovery, conversion, and performance through ASO.
• Strong analytical skills, with the ability to translate performance, customer, and competitive data into priorities and recommendations.
• Deep experience with keyword and metadata optimization, app store creative, and experimentation across the App Store and Google Play.
• Demonstrated ability to independently prioritize complex work, navigate ambiguity, and adapt plans as business or platform needs change.
• Strong communication and influence skills, with the ability to build alignment and move work forward across Marketing, Product, Creative, and other partners.
• Demonstrated ability to assess how AI and emerging technologies are changing app discovery and adapt ASO strategies and approaches accordingly.
• Demonstrated ability to use AI tools and agentic workflows to automate repeatable ASO tasks (e.g., reporting, research…), freeing up time for higher-value strategic work.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel biannually for multiple days to a corporate office or other onX strategic location

Responsibilities

• Own and evolve ASO strategy and roadmap across onX’s four verticals, translating broader Growth Marketing and business priorities into clear ASO priorities and targets.
• Identify and prioritize growth opportunities and risks based on business needs, performance, competitive insights, and platform changes.
• Navigate competing priorities across verticals, using data and business context to recommend trade-offs and determine the path forward.
• Anticipate changes across Apple, Google, and the broader app discovery landscape, including AI-driven discoverability, and adapt ASO strategy accordingly.
• Lead ongoing optimization across keywords, metadata, creative, and app store experiences to improve search visibility, conversion, and organic growth.
• Own the ASO experimentation lifecycle—from defining hypotheses and tests through measurement, analysis, and applying learnings across verticals.
• Use keyword, competitor, and performance insights to continually refine optimization approaches.
• Evaluate and apply App Store and Google Play capabilities, including custom product pages, product page optimization, promotional content, and emerging features, based on business needs and expected impact.

Skills

ASO strategy

Data-driven decisions

Cross-functional collaboration

AI-driven discovery

Marketing analytics

Job description

onX is seeking a Senior App Store Optimization Manager to own ASO strategy and execution across our Hunt, Offroad, Backcountry, and Angling verticals. As part of the Growth Marketing team, you’ll identify opportunities to improve app discovery and conversion while aligning with product and creative partners.

You’ll lead ASO decisions with data and experimentation, prioritize initiatives, and adapt to changes in Apple, Google Play, and AI-driven discovery.