Global Alliance Marketing Leader Elevating Partner Growth

HP; Scotts Valley (CA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Parental leave (4-12 weeks)

11 paid holidays

Flexible vacation and sick leave

Job summary

HP seeks an Alliance Marketing lead to accelerate growth in the Collaboration Solutions portfolio by building and executing strategic marketing alliances with Microsoft, Zoom, Google, and other priority ecosystems. You will align product, marketing, and sales teams to drive joint demand, resilience, and market differentiation across headsets, phones, video, and management tools.

The role requires 10+ years in alliance or partner marketing, proven growth through joint GTM programs, and strong

Qualifications

• 10+ years of experience in Alliance Marketing, Ecosystem Marketing, Partner Marketing, Business Development, or Strategic Partnerships.
• Proven success driving growth through alliances and joint go-to-market initiatives.
• Experience working across global, matrixed organizations to influence outcomes and drive execution.

Responsibilities

• Develop and execute Collaboration alliance marketing strategies that support short and long-term growth objectives and market expansion – across the entire portfolio of headsets, phones, video, and management solutions.
• Build joint marketing plans and growth frameworks with alliance partners.
• Identify opportunities to increase market reach, customer acquisition, revenue growth, and share of wallet through alliance relationships.
• Drive executive engagement and alignment around shared growth priorities in the Collaboration space.
• Develop compelling joint solution narratives, customer success stories, and differentiated value propositions.
• Lead co-marketing initiatives, campaigns, events, webinars, and thought leadership programs that increase awareness and demand.
• Drive HP Poly visibility and share of voice across alliance websites, marketplaces, partner ecosystems, and industry channels.
• Create and activate co-branded assets, landing pages, sales plays, and joint customer engagement programs.
• Develop and maintain alliance marketing enablement materials, including sales training content, joint sales and marketing assets, competitive positioning, partner-ready messaging, and contact list mapping.
• Enable alliance teams to confidently position, promote, and advocate for the portfolio.
• Simplify partner sales engagement and remove barriers that limit alliance effectiveness.
• Lead quarterly business reviews with partners to measure performance, obtain feedback, prioritize actions and align investments to accelerate alliance growth.

Skills

Alliance marketing

Strategic partnerships

Executive communication

Strategic planning

Global cross-functional experience

Job description

HP seeks an Alliance Marketing lead to accelerate growth in the Collaboration Solutions portfolio by building and executing strategic marketing alliances with Microsoft, Zoom, Google, and other priority ecosystems. You will align product, marketing, and sales teams to drive joint demand, resilience, and market differentiation across headsets, phones, video, and management tools.

The role requires 10+ years in alliance or partner marketing, proven growth through joint GTM programs, and strong