Global AI-Driven Ad Tech Enablement Lead

Adobe Inc.; San Francisco (CA); On-site; USD 180,000 - 277,750; Full time

Benefits offered by this job

Equity compensation

Long-term incentives

Career development

Job summary

Adobe Inc. in San Francisco is seeking a senior leader to own and evolve AI-powered ad-tech solutions across the global marketing and media ecosystem.

This role drives end-to-end ad trafficking, taxonomy, metadata tracking, and analytics, coordinating across finance, data engineering, and creative teams. The role emphasizes scalable ad-tech capabilities, global rollout, and collaboration with Adobe's internal teams to reduce manual steps through automation and GenAI-enabled tooling.

Qualifications

• 13+ years in programmatic/digital ad operations including trafficking, ad server management (Flashtalking), tagging/measurement (Adobe Launch), and metadata/taxonomy.
• Demonstrated experience delivering and scaling AI and automation solutions in media operations.
• Proven track record of global tool rollouts across agencies, buying desks, analytics, finance, and creative.
• Strong project management: requirements documentation, workback schedules, cross-functional alignment, and playbook creation.
• Advanced analytics experience: MTA, large-scale datasets (Databricks a plus), working with log-level data and translating data into actionable insights.
• Experience with workflow/ticketing platforms (Jira, Workfront, or equivalent); experience designing automated intake workflows.
• Experience with DSPs, social buying platforms, and search engines from an ops and data perspective.

Responsibilities

• Develop, productize, and operate capabilities based on artificial intelligence for end‑to‑end ad trafficking (across DSPs, social platforms and AdCloud), metadata/taxonomy.
• Generation, campaign QA, and media activation to reduce manual setup and human error.
• Produce GenAI‑powered taxonomy and naming convention solutions; maintain and iterate on them as standards evolve.
• Lead integration of adopted tools into the existing tech stack, ensuring compatibility with data pipelines, taxonomy standards, and team workflows. Develop playbooks and rollout schedule.
• Act as a technical liaison across media, data engineering, and finance to reduce friction at key workflow intersections.
• Continuously research and evaluate industry‑standard ad tech, AI, and automation tools already in market (e.g., trafficking agents, GenAI metadata tools, analytics platforms, workflow automation).
• Provide internal product feedback as a leader for Adobe‑on‑Adobe.

Skills

Programmatic ad ops

AI/Automation

Global rollout

Data analytics

Jira/Workfront

Flashtalking

Adobe Launch

Databricks

Tools

Flashtalking

Adobe Launch

Databricks

Jira

Workfront

Job description

Adobe Inc. in San Francisco is seeking a senior leader to own and evolve AI-powered ad-tech solutions across the global marketing and media ecosystem.

This role drives end-to-end ad trafficking, taxonomy, metadata tracking, and analytics, coordinating across finance, data engineering, and creative teams. The role emphasizes scalable ad-tech capabilities, global rollout, and collaboration with Adobe's internal teams to reduce manual steps through automation and GenAI-enabled tooling.