Senior AI-Driven Ad Tech Enablement Lead

Adobe

San Francisco (CA)

On-site

USD 191,800 - 277,750

Full time

14 days+

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Job summary

Adobe is seeking a senior leader within the Global Marketing Organization to own AI-powered ad tech operations, automate workflows, and drive global rollout across trafficking, taxonomy, and analytics. You will partner with data engineering, finance, and creative teams to deliver scalable end-to-end solutions that reduce manual steps and error.

The role requires 13+ years in programmatic/digital ad operations, hands-on AI/automation delivery, and proven global tool rollouts across multiple

Qualifications

13+ years in programmatic/digital ad operations, trafficking, ad server management, tagging/measurement, and end-to-end ad serving.
Demonstrated experience delivering and scaling AI and automation solutions in media operations.
Proven track record of global tool rollouts across multi-functional teams (agencies, buying desks, analytics, finance).
Strong project management: docs, schedules, cross-functional alignment, playbooks.
Advanced analytics: MTA, large datasets, log-level data to insights.
Experience with DSPs, social buying platforms, and search engines from ops/data perspective.

Responsibilities

Develop, productize, and operate AI-based capabilities for end-to-end ad trafficking across DSPs, social platforms, and AdCloud.
Produce GenAI-powered taxonomy and naming convention solutions; iterate on standards.
Lead integration of adopted tools into the tech stack, ensuring data pipeline compatibility.
Develop playbooks and rollout schedules; act as technical liaison across media, data engineering, and finance.
Continuously research and evaluate industry-standard ad-tech, AI, and automation tools in market.
Provide internal product feedback as a leader for Adobe-on-Adobe.